Kapamilya heartthrob James Reid has been launched as the newest endorser of FUJIFILM Philippines during a press conference held last August 26 at the Luxent Hotel in Quezon City. Reid now joins Fujifilm’s other brand endorser, Bea Alonzo and over 50 of the country’s top social media influencers, lifestyle bloggers and celebrities who trust FUJIFILM for high quality photos for all their lifestyle, fashion, and travel photography.
“We are very excited and optimistic to embark on this partnership with James,” said Takuya Maeda, FUJIFILM Philippines’ division head for electronic imaging and photo imaging. “He embodies what the FUJIFILM brand is about—young, current and innovative.”
The popular actor admitted to being a budding photography enthusiast. He started his journey with photography during the production of his hit TV series “On The Wings of Love”.
Today, Reid is one of the hottest and busiest heartthrobs. While he’s away for his numerous showbiz engagement or personal travels, he keeps his fans updated by generously regaling his social media followers with sharp, well-defined, and interesting photographs—be it a landscape snapshot or a photo of him and his reel and real life sweetheart Nadine Lustre. With all these travels, the one gadget that James never forgets to bring with him is his FUJIFILM camera.
During the press launch, FUJIFILM also announced some of the new products from FUJIFILM’s instax and mirrorless cameras that Reid will actively endorse. These are the X-A3 and X-T2 mirrorless cameras and the instax SHARE SP-2.
Instax SHARE SP-2
Unlike its predecessor, the instax SHARE SP-2 prints photos faster and with a more improved image quality. It has new functions to meet users’ preferences and fit their lifestyle of taking and editing photos with smartphones. It also has a new exposure system that promises a higher image resolution. But similar to the previous, this model works well with android & iOS devices or FUJIFILM mirrorless cameras.
FUJIFILM X-A3. 100% visibility with the rear LCD tilting by 180 degrees Introducing the compact and lightweight selfie-optimized mirrorless digital camera
The X-A3 has been perfectly designed to take “self portraits” with a compact and lightweight body. It joins the X Series of mirrorless cameras that offer outstanding image quality with the company’s proprietary color reproduction technology. To enable easy self-portraits, the X-A3 features an LCD screen that tilts 180 degrees without being blocked by the camera, thus helping to maintain 100% visibility. Other features such as Eye Detection AF are designed to improve self-portraits shooting even further, and the new Portrait Enhancer mode includes the option to brighten the skin-tone.
The X-A3 combines a newly developed 24.2 megapixel APS-C sensor with the image-processing engine to achieve Fujifilm’s excellent photo quality. Combination with the supplied FUJINON lens, which boasts ultimate image resolution, delivers outstanding image quality with subject’s texture, form and even the atmosphere of the scene. The camera excels particularly in reproducing skin tones, making it the best choice for capturing people, which account for around 40% of all subjects in photography*. The Film Simulation function offers 11 modes, including newly added “PRO Neg.Hi” and “PRO Neg.Std.”
Even when tilted by 180 degrees, the LCD is not blocked by the camera, allowing 100% visibility. The grip is shaped to accommodate normal shooting and self-portraits. When taking self-portraits, focusing and releasing of the shutter can be done by pressing the vertical command dial located directly below the index finger. This minimizes camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject’s eyes. The Portrait Enhancer mode offers three-step adjustments with the new “skin-tone brightening” function to enjoy self-portraits of premium quality, which is possible only with the X Series of cameras.
The X-A3 adopts a retro design with compact and lightweight body that is appealing to the younger female generation. The retro feel gives a “fresh” and “fashionable” impression. The top cover, front plate and top dials are made of aluminum. The newly developed faux leather has significantly enhanced the overall texture. The camera is available in silver, brown or pink. The LCD on the rear uses a touchscreen to enable “Touch AF,” “Touch Shoot” and “Touch Zoom” with pinch-out finger gesture to use a prime lens as if it is a zoom lens.
The camera can shoot approx. 410 frames per charge, and, when fitted with the supplied lens “XC16-50mmF3.5-5.6 OIS II,” it can focus on a subject at a distance of approx. 7cm from the front edge of the lens for leading macro capability in its class.
FUJIFILM X-T2. Ultimate mirrorless camera delivers creative perfection
The FUJIFILM X-T2 – the ultimate mirrorless camera that uses advanced technologies to achieve premium image quality, outstanding operability and beautiful design reminiscent of traditional cameras.
The X-T2 combines the sensor and image-processing engine developed by Fujifilm, with an ultra-sharp range of FUJINON lenses for excellent image resolution. Fujifilm’s color-reproduction technology, formulated over 80 years, delivers images of unparalleled quality and realism, recording a subject’s textures, three-dimensional feel and even the atmosphere surrounding it.
The X-T2’s compact and lightweight camera body is also dust-resistant, water-resistant and capable of operating at temperatures as low as -10°C. Its autofocus and electronic viewfinder performance have both been substantially improved, making it more adaptable than ever before at shooting a moving subject under difficult conditions, such as sports or wildlife photography, which had previously been considered difficult with mirrorless cameras. For the first time in the X Series, the X-T2 supports 4K video recording. The Film Simulation modes, used for still images, can be applied to video to easily produce premium-quality footage.
The X-T2’s design is modeled after the “central viewfinder style” of the FUJIFILM X-T1, which has been popular since its launch in 2014. This proven stable form factor provides a camera that is perfectly sized with ergonomic dials laid out exactly where they are needed for excellent, intuitive operability. Coupling the X-T2 with the optional grip offers a superior balance, especially when mounted with a telephoto lens. The large viewfinder with the magnification ratio of 0.77x will immerse yourself in photography. The sense of perfect alignment from the center of your body to a subject through the lens creates an illusion that you have become one with the camera for the ultimate photographic pleasure.
The full lineup of 22 FUJINON lenses covers a wide range of focal lengths from ultra wide angle to ultra telephoto. The compact and lightweight lenses are all optimally designed for APS-C sensors, and incorporate standout features including large maximum aperture and powerful image stabilization to meet photographers’ diverse demands.
The X-T2 becomes the X Series’ flagship model along with FUJIFILM X-Pro2, the world’s only rangefinder-style camera with the Hybrid Multi Viewfinder, released in March this year. The two models deliver unparalleled performance in their distinctive fields, with the X-T2 excelling in portraiture, nature and sports photography, and the X-Pro2 ideal for snapshots and discreet documentary photography.
Here are videos from the press conference:
James Reid, One of the Most Photographed Celebrities in the Philippines
Nadine Lustre, Paboritong Subject ni James When Taking Pictures
James Reid on Being the Newest Endorser of Fujifilm