ABS-CBN Corporation bagged a total of 12 recognitions at the 14th Philippine Quill Awards, winning the most number of awards among media and entertainment organizations that participated in the prestigious honor program of the International Association of Business Communicators (IABC) Philippines.
The network’s “Pope, Thank You Sa Malasakit ” (POPETYSM) campaign for the 2015 Papal Visit to the Philippines received three Quill awards to lead Kapamilya winners. ABS-CBN’s initiatives for POPETYSM included a social media campaign that inspired and engaged the nation during Pope Francis’ visit, a Book of Thanks that showed the nation’s gratitude to the Pope, and a cross platform coverage that captured the nation’s message of gratefulness to the Pope.
The “Changing the Way you Look at TV with ABS-CBN TVPlus” campaign, meanwhile, was also honored for successfully launching the innovative “mahiwagang black box” of ABS-CBN TVPlus, which lets audiences catch their favorite ABS-CBN programs on free TV and other premium channels in clear video and crisp audio for an ultimate TV viewing experience.
Furthermore, the country’s leading media and entertainment company’s global subscription TV channel TFC, The Filipino Channel, was recognized for its exemplary efforts in its “Galing ng Filipino, Ipagpatuloy Mo” 20th anniversary campaign, while Cinema One, the Philippines’ number one cable channel, was lauded for its “Cinema One Originals 2014: Intense” 10th anniversary celebration.
Company-wide events for employees also helped ABS-CBN tally trophies. ABS-CBN’s intranet website e-Frequency, which aims to keep Kapamilya employees informed and united, also scored a win for its “e-Frequency Relaunch” campaign, and was a contender for the Top Award in its division. The “Kapamilya Thank You: The ABS-CBN Christmas Party 2014” also snagged a citation for its annual Christmas gathering for Kapamilya employees.
ABS-CBN Integrated Sports was recognized as well for their “Isang Bayan Para kay Pacman” campaign ahead of the People’s Champion’s fight against American boxing superstar, Floyd Mayweather, Jr. The campaign boasted of an interactive punching bag that counted punches to serve as Manny Pacquiao’s power, representing millions of Filipino fists, during his fight, and culminated with a concert on the eve of the fight to cheer on and honor the boxing icon.
“Patrol ng Edukasyon,” a public service project of ABS-CBN’s top-rating and multi-awarded news program ” TV Patrol” was also awarded with a Quill for its program that provides supplies to schools in far-flung communities.
The marketing campaign “Revlon is Love” produced by ABS-CBN’s Digital Media Division, also bagged two citations.
The prestigious annual Philippine Quill Awards is presented by the International Association of Business Communicators (IABC) Philippines to honor excellent communications programs and tools.