Cosmo hunk Alex Medina appeals to Filipino moviegoers to watch his horror-comedy “Echorsis: Sabunutan Between Good and Evil” on April 13 (tomorrow), its opening day. This is because the movie, just like any other independently produced film is at risk of being pulled out of theaters if it doesn’t perform well on its first day.

“Sana sumugod sa sinehan ang milyon-milyong nag-aabang sa ‘Echorsis’ sa opening day pa lang para manatili ito sa line up ng mga pelikula,” says Medina, who plays the lead role of a gay-swindling gigolo in the movie.”

“Naranasan namin sa ‘Heneral Luna’ na matanggal dahil mahina ang benta ng ticket nung first day,” he relates. “Mabuti na lang naging matagumpay ang campaign sa social media na madagdagan ang mga sinehan,” he added.

In “Echorsis: Sabunutan Between Good and Evil,” Medina portrays the role of Carlo, a sweet-tongued and charismatic gigolo, who was possessed by a gay spirit after the death of his lover Kristoff (John Lapus).

The film, which likewise topbills Callalily vocalist Kean Cipriano as Father Nick, was written by Jerry Gracio and produced by Chris Cahilig of Insight 360. It is rated R-13 by the Movie and Television Review and Classification Board (MTRCB) and rated “B” by the Cinema Evaluation Board.

“Echorsis” takes pride in bringing together a powerful and award-winning production team led by Director Lemuel Lorca, who recently won the best picture trophy in CineFilipino for his film “Ned’s Project.” He is joined by cinematographer Sasha Palomares, editor Benjamin Tolentino, production designer Paul Infante, assistant director Lorna Sanchez, line producer Sarah Pagkalinawan-Brakensiek, and production manager Rowena Concepcion. International composer and arranger Jonathan Ong and his Sonic State Studio team did the music and scoring.

“Echorsis” has been the talk of the town even weeks prior to its April 13 opening in cinemas nationwide. Its official trailer has so far gone viral and received over four million views on Facebook.

Completing the ensemble cast of “Echorsis” are Alessandra de Rossi, Chokoleit, Kiray Celis, Mich Liggayu, Ruby Ruiz, Negi Negra, Bekimon, Nico Antonio, Francine Garcia, Odette Khan, and 1:43’s Yuki Sakamoto, Anjo Resurreccion, Gold Aquino, and Yheen Valero.

“Echorsis” is supported by BellaVita Land Corp. and McJim Classic Leather.

Watch the full trailer of “Echorsis” below: