ABS-CBN Corporation and IBM, on Wednesday (March 9), officially signed an Application Management Services agreement, that will take ABS-CBN one step further in its strategy to concentrate on its core competencies, while evolving into a world-class media and entertainment company based on innovative viewer experience and strong brand power.

Under the agreement, ABS-CBN will transition its Application Management Services to IBM. IBM will simplify and integrate ABS-CBN’s existing IT operation through a centralized team and a standardized delivery framework of best practices, such as DevOps, Agile development, and testing. IBM will establish a company-wide IT architecture that will support ABS-CBN’s enterprise transformation and help enable them to respond quickly to market changes. The two companies will work closely to innovate and deliver a full suite of integrated solutions to enhance customer experience.

“ABS-CBN Corporation is a diverse media and entertainment company that engages Filipinos worldwide in every aspect of their lives. Whether it is watching and listening to our shows, connecting with their loved ones via ABS-CBNmobile, sending cash to their families back home via ABS-CBN myRemit and now, even enjoying educational play with their children at Kidzania, ABS-CBN always wants to deliver the best customer experience. This very complex and dynamic environment requires flexibility, agility, and efficiency, especially in our IT systems. Our partnership with IBM allows us to focus on our IT strategic initiatives while they support us with solutions that address our requirements considering the fast-paced environment in which we exist,” shares Mark Lopez, chief technology officer of ABS-CBN.

“Services agreement are key in helping clients transform their business, focus on their core strengths, and quickly respond to market changes,” said Luis Pineda, President & Country General Manager, IBM Philippines. “Our AMS solutions for ABS-CBN will enable them to address immediate IT transformation requirements that are needed to drive digital innovation. It provides them an opportunity to concentrate on the strategic parts of their business for increased efficiency and profitability. New generation of technologies and practices can help them visualize, virtualize, and integrate business process and systems more efficiently. We are excited to team with ABS-CBN and explore ways in which IBM can deliver value to their organization.”