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ABS-CBN Bags 6 Anvil Awards, Most Anvil-Awarded TV Network

ABS-CBN Corporation, the country’s leading media and entertainment company, bagged a total of six Anvil Awards, including a Platinum Anvil Award for its “Pope, Thank You sa Malasakit” (PopeTYSM) social media campaign.

It was cited for “exemplary employment of social media tools in support of stakeholder management objectives, successfully engaging a grateful nation and drawing support as an effective and tangible conduit of personal messages to the Pope.”

ABS-CBN Digital

The Anvil Awards, given by the Public Relations Society of the Philippines, are considered as the Oscars in the local PR industry, while a Platinum Anvil is one of the highest honors given to a winning entry in the annual awards-giving body.

Aside from winning a Platinum Anvil Award, the PopeTYSM campaign also won a Gold Anvil Award for collecting social media messages compiled in a Book of Thanks that showed the nation’s gratitude to Pope Francis after visiting the country. It also won a Silver Anvil Award for ABS-CBN’s cross platform coverage that captured the nation’s message of gratefulness to the Pope.

ABS-CBN also won an Anvil Award for the successful launch of its pioneering TVplus mahiwagang black box that changed the Filipinos TV viewing experience with digital clear picture and exclusive free TV channels for the whole family.

ABS-CBN Corp Comm

The “Kapamilya Thank You: ABS-CBN Christmas Party 2014” also won for its “memorable Christmas celebration that generated indelible happy moments for the company and its grateful workforce.”

The Kapamilya network was also recognized for its “Revlon Love is On” campaign for being a successful influence in localizing the global campaign of Revlon lipstick via social media, photo entries on a microsite, and billboards display.

The 51st Anvil Awards night was held at the Makati Shangri-la last Friday (Feb 26).

With a total of six Anvil Awards, ABS-CBN is the most Anvil awarded TV network. Last year, ABS-CBN was honored with the much-coveted Grand Anvil Award for its “Tulong Na, Tabang Na, Tayo Na” advocacy campaign that brought relief and rehabilitation for the victims of the Bohol quake and typhoons Pablo and Yolanda in 2013. ABS-CBN had also won two Bronze Anvil Awards for the book “Kapitan” that tells the story of its founder Eugenio Lopez Jr. (2007) and for the Guiness World Record-breaking advocacy fun run “10.10.10 Run for Pasig River (2011).

The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools. Prior to the Anvil Awards, ABS-CBN earned eight recognitions for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators. ABS-CBN was the most-awarded TV network in both Anvil and Quill Awards that honor the best works in public relations and business communications.

2 Comments on ABS-CBN Bags 6 Anvil Awards, Most Anvil-Awarded TV Network

  1. O nasan n ang mga tagakasuso…hahaha

  2. Two thumbs up kapamilya.well deserved.

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