ABS-CBN remains to be the most watched TV network in the country among nationwide among urban and rural homes combined last October with an average national audience share of 42% vs. rival network GMA’s 38%, according to recent data from Kantar Media.
On primetime (6 PM to 12 MN), ABS-CBN hit a whopping 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
Leading the pack of most-watched programs in the country is the Coco Martin-starrer “FPJ’s Ang Probinsiyano” with an average national TV rating of 39.4% followed by the 2015 remake of “Pangako Sa’Yo” (33.4%) and ABS-CBN’s flagship newscast “TV Patrol” (32%).
Weekend programs “MMK Ang Tahanan Mo” (28.8%) and “Wansapanataym” (27.1%) landed on the 5th and 6th spots respectively after consistently dominating Saturday and Sunday programming the previous month.
“Pasion De Amor,” meanwhile, continues to heat up primetime viewing on seventh place with an average national TV rating of 26.4% followed by comedy programs “Home Sweetie Home” (26.2%) on the eight slot and “Goin Bulilit” (25.2%) tied with “Rated K” (25.2%) on the ninth.
Completing the roster of top ten most watched programs in the country for October is ABS-CBN’s newest talk-comedy-game show “Celebrity Playtime” with 24.3%. Overall, ABS-CBN swept nine out of the top ten programs nationwide according to Kantar Media.
Meanwhile, more and more online and smartphone users continue to watch ABS-CBN programs online via the video-on-demand and livestreaming service iWanTV. “On The Wings of Love” is still the most watched program online with 4.4 million views, followed by “Pangako Sa ‘Yo” with 2.8 million views, and “Ang Probinsyano” with 1.8 million views. “Pinoy Big Brother 737” (1.2 million) and “All Of Me” (975,290 views) are also online favorites last month, along with “Pasion de Amor” (764,673) and “Doble Kara” (697,033).
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.