ABS-CBN recently launched its newest campaign “Show the Love,” a fund raising campaign for the benefit of the victims of typhoon Lando last Wednesday (Oct 21) via its noontime show “It’s Showtime.”

The campaign, which was inspired by the popular “It’s Showtime” segment “Magpasikat Ka,” will be participated in by various Kapamilya stars who will go to different places, show their talents, and ask for any voluntary contributions from audiences using a coin bottle that they will be passing around.

“It’s Showtime” hosts Vhong Navarro, Karylle, Billy Crawford, Coleen Garcia, and Jhong Hilario kicked-off the campaign at Historia Bar in Quezon City where they thrilled audiences with their musical performances and gathered funds from its regular patrons.

“This is just the start of the ‘magpasikat for a cause’ movement. In the next few days, more and more Kapamilya stars will unite to showcase their talent and encourage Filipinos to show the love to our fellow Kapamilya who were affected by typhoon Lando,” “It’s Showtime” host Billy Crawford said.

According to a report from ABS-CBNnews.com, the number of deaths related to typhoon Lando climbed to 47 and 107,000 people are still sheltered in evacuation centers. Meanwhile, based from the data released by Department of Agriculture, an estimate of 412,000 metric tons of rice worth P6.3 billion ($137 million) were destroyed, causing a major loss to thousands of farmers in the country’s crop producing regions.

“All proceeds of ‘Show the Love’ campaign will be turned over to Sagip Kapamilya for proper dissemination in affected areas. We hope that Filipinos will take part in this relief drive in their own little way, so together we can give back to fellow Filipinos who need help so they may still enjoy the Christmas season,” ‘It’s Showtime’ host Karylle shared.

On Wednesday, ABS-CBN employees also took part in the “Show the Love” campaign. Kapamilya stars and “PBB” housemates Joshua Garcia, Loisa Andalio, Fourth and Fifth Solomon, Kenzo Gutierrez, and Kamille Filoteo went around ABS-CBN offices with the coin bottle to ask employees for donations.

“Show the Love” is another relief project drive of the Kapamilya Network. In previous years, ABS-CBN has spearheaded successful fund raising projects, the most recent of which was the “Tulong Na, Tabang Na, Tayo Na” for the benefit of Yolanda victims in 2013.

“It’s Showtime” also made an announcement that those who want to send relief goods for the Lando victims can send them to the Sagip Kapamilya office at #13 Examiner St. West Triangle, Quezon City from 8am to 8pm. Rice, noodles, and canned goods are encouraged to be donated. They can also call the Sagip Kapamilya hotlines at 411-4995/412-1459 for more details.

The sharing of happiness and good vibes still continues in the month-long ANIMversary of “It’s Showtime,” Mondays to Saturdays noon. For more information, follow “It’s Showtime” on Facebook and Twitter (@ItsShowtimena).