The gallant stand of Gilas Pilipinas against a taller Chinese team in the recently concluded 2015 FIBA Asia Championship finals in the Chinese’s own home court in Changsa, Hunan province that aired over TV5 last October 3, 2015, Saturday, drew the most number of viewers nationwide according to the National Urban Television Audience Measurement (NUTAM) of AGB Nielsen. The championship game landed 1st in the 9:00-10:00PM timeslot garnering 32.4 percent audience share for National Urban Philippines overall; with 33.6 percent share for Mega Manila, 36 percent for Urban Metro Manila and 31.4 percent for Urban Luzon.
The game which was broadcast live via TV5 and carried through all corners of the archipelago by Cignal TV, the country’s number 1 pay-TV service provider, drew Pinoy fans from all walks of life throughout the entire length and breadth of the Philippines once again reaffirming the oft repeated adage of our being a “basketball country”. It was just an ordinary Saturday night of October 3, but not for the millions of Pinoy basketball fanatics who stayed tune to watch one of the most anticipated games of this season’s FIBA Asia Championship finals, the game between Gilas Pilipinas and China that would decide which team advances to the 2016 Olympic Games in Rio de Janeiro, Brazil. According to AGB Nielsen’s, AMR data, 4,277,944 households had their eyes glued into the Gilas-China game on TV5 making it the most watched show in its time slot and one of the most watched sporting events in recent times.
Also bolstering Gilas Pilipinas high followership among Pinoys is Sports5’s blanket coverage of the team’s bravura performance in the 2015 FIBA Championship through its video streaming and minute-by-minute updates during each game. The livestream of the 2015 FIBA Asia Championship attracted 1.2M total views on Sports5.ph and the Sports5 Youtube channel from September 23-October 3. Sports5.ph hosts a wealth of content in the world of sports, from original content, to the livestream and video on demand, plus exclusives of Gilas, PBA, and the Philippine Super Liga.