Cignal TV has proven its leadership in the Philippine Pay-TV market by being the first and only pay-TV service provider to reach over one million subscribers as of August 2015. As a way of thanking its industry partners and friends, Cignal held a thanksgiving party last September 23 to commemorate this historic milestone — not only for the company but for the entire television industry as well.
Cignal’s foray in the pay-TV arena six years ago has literally shook the television landscape with its superb direct to home (DTH) satellite technology that ushered in the era of HD quality sight and sound never before seen in local TV broadcasts. Customers have taken a liking to this newest pay-TV provider and have made Cignal the number one in its class — having exceeded one million subscribers; way ahead of its competitors which have been in the industry for decades now.
According to Cignal President and CEO Emmanuel C. Lorenzana, ‘’We owe it to our subscribers who have made us the number one pay-TV provider in the country, to deliver the best viewing experience possible and to continue to expand and enrich our channel offerings. It is our firm commitment for Cignal to take the lead in finding innovative ways to improve its services and to meet the changing demands of the Filipino viewer’’.
Cignal’s achievements rest squarely on its quality of service, having been the first in the industry to offer superior 100% digital Pay-TV service, and built-in HD plans. These are some of the industry innovations that brought Filipino viewers to the awesome viewing experience that they enjoy today.
As to how Cignal is going to maintain its No. 1 status, The King of Pay-TV still has a lot to offer as it charts its course for the future. ‘’The Philippine pay-TV market is still in its infancy compared to our Asian neighbouring countries like Taiwan, South Korea, Hongkong, etc., so there is ample room to grow and we see a trend towards more diversity in television choices as people’s incomes increase and lifestyles continually change.” “Cignal will continue to lead the industry in both content diversification and best in class infrastructure. All thanks to our links with PLDT and the MVP Group which give us access to the latest developments in digital and telecommunications technology,’’ Cignal Chief Operating Officer Oscar A. Reyes Jr. stressed.
Cignal’s 1 millionth subscriber Mr. Rinaldi Lastima (second from left) shown with his family receiving 55-inch curve TV and a 5.1 Home Entertainment System courtesy of Dolby. Also shown in photo are Cignal TV’s VP for Marketing Mr. Guido Zaballero (leftmost) and Cignal TV’s Manager for Prepaid Marketing Mr. Vito Villariba (rightmost). The country’s King of Pay-TV celebrated its incomparable success in the pay-TV industry via thanksgiving party last September 23, 2015.