TV 5 launched its election coverage campaign, promising unparalleled engagement with Filipino voters via data-driven content pushed over broadcast, digital, mobile, and social platforms. In partnership with PLDT, Smart, Cignal, Philippine Star, BusinessWorld, Radyo Singko, Interaksyon.com, and Bloomberg Philippines, Bilang Pilipino will deliver news, information, opinion, and insights about the elections wherever and however Filipinos consume content.

Bilang Pilipino 2016 will be mounted in cooperation with Comelec, NAMFREL, PPCRV, CBCP, KBP; academic communities of the Pamantasan ng Lungsod ng Maynila, Ateneo, UP, FEU, UST; the Social Weather Stations, Makati Business Club, Philippine Business for Social Progress, Philippine Chamber of Business Commerce and Industry. TV5 will also have as technology partners PLDT Alpha, Voyager, and Talas.

News5 Head Luchi Cruz Valdes stated that “Bilang” means a number of things, and ‘Bilang Pilipino’ signals three things about the coverage. “First, it speaks to the content: It will be heavy not just with facts, but with numbers. ‘Bilang’ commits to data-driven content so the audience are assured of reliable information and insights. Second, ‘Bilang Pilipino’ speaks to their mission: in an election, every vote, every voter, every Filipino counts. Finally, ‘Bilang Pilipino’ is a call to action. In English it literally also means ‘As Filipinos…’ Thus, Bilang Pilipino, as Filipinos, we are all called to be responsible, to take these elections seriously, to think beyond the elections for the betterment of our nation.