Jollibee and Museum Foundation Provide Additional Fun in Learning Art & Culture Through ‘Newseum’

Jollibee Newseum

One of the best activities that kids can do to learn more about our history, arts and culture is through a trip to the museum. Now Jollibee, the country’s leading fast-food chain, and the Museum Foundation of the Philippines, Inc. (MFPI), an organization of advocates and benefactors of the arts, present a worthwhile joint project wherein museum trips becomes more fun and accessible.

NEWSEUM – a joint campaign between Jollibee and the Museum Foundation – aims to first and foremost promote arts appreciation among kids via free museum visits and giving out Filipino masterpiece-themed activity sheets that kids can color.

“Art is key to child development,” said MFPI board member Weng Domingo, who conceptualized the project. “We want art and cultural awareness to be inclusive and accessible to everyone.”

“Jollibee’s thrust is to help and promote the holistic development of children, and one aspect of this development is through arts and culture appreciation. That’s why we welcome this partnership with MFPI as we want to start the habit early on among Filipino kids,” explains Harvey Ong, Jollibee’s Vice President for Marketing.

MFPI is a non-government organization composed of advocates and benefactors of the arts. They are responsible for providing unique art-filled events such as Art in the Park and MaArte Design Fair. Jollibee, on the other hand, has led a variety of children-oriented programs that continuously promote multiple intelligence like the Jollibee Kids Club Talent Camp activity, year-long workshops and Jollitown Funtasy Land events.

To start this worthwhile activity with a bang, Newseum will have its kick-off with a Jollibee Kids Party celebrants in participating stores where they can visit nearby museums for free. Likewise their guests will also have a piece of art by having special activity sheets wherein they can color masterpieces by Filipino artists Arturo Luz, Fernando Zobel, Mauro “Malang” Santos, Peter de Guzman, and Sharry Bobadilla.

Jollibee activity sheet for the Newseum project, with featured artwork by Mauro “Malang” Santos. Image credit:

Jollibee activity sheet for the Newseum project, with featured artwork by Mauro “Malang” Santos. Image credit:

After these activity sheets are colored, they can be used as entrance coupons by kids for partner museums like the Art Collection of Far Eastern University Manila, Ateneo Art Galllery, Ayala Museum, Lopez Museum and Library, and the Museo Pambata wherein some of these museums provide fun-filled activities that are specially catered for kids. Not only that, colored activity sheets serve as the kids’ entries to the special raffle where a Jollibee Kids Party gift certificate worth P 6,000 is up for grabs.

To see the list of participatibng Jollibee outlets, check MFPI’s website For more information, contact Museum Foundation of the Philippines at (+632) 697-9509 or 404 – 2685 or e-mail

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