‘Say No To Ngilo’ Advocacy Gets Boost with Sensodyne’s ‘Great Little Moments’ Campaign

Sensodyne Toothpaste

Last year, GlaxoSmith Kline (GSK), the makers of Sensodyne–the #1 sensitivity toothpaste in the Philippines–launched the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the discomfort of pangingilo (CLICK HERE FOR RELATED ARTICLE).

This, Sensodyne and GSK takes the advocacy a notch higher with the launch of “Great Little Moments” digital campaign which encourages Filipinos not only to “Say No to Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their great little moments sensitivity-free.

Sensodyne Toothpaste 2

During the launch of the new Sensodyne Mouthwash on Friday, June 5, 2015, at the Makati Shangri-La Hotel, the “Say to Ngilo” advocacy gets an extra boost with the launch of “Great Little Moments” movement. This digital campaign encourages consumers to enjoy their “Great Little Moments” like they used to now that they are free from sensitivity.

“With the heat of the summer season, everyone is looking for someplace or something cool, be it at the beach, the pool or even just a quick respite from the heat with some cold drinks or a cone of ice cream, but if you have sensitive teeth, enjoying those cold treats can be a bit tricky,” says Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.

Heather Pelier, Incoming General Manager, GSK Consumer Healthcare, Ph 2

“But it’s more than just missing out on food. When you choose to just endure the pain, you do it at the expense of fully enjoying experiences and social occasions that go along with it, making you miss out on those great little moments with your loved ones,” Pelier added.

Characterized by a short, sharp, shooting pain, which many sensitivity/pangingilo sufferers often choose to just endure, the discomfort caused by sensitive teeth may only last for a short period, but the emotional effects of missing out on those precious moments with your loved ones over food and drinks has a far longer impact.

This is why GSK is encouraging consumers to share their “Great Little Moments” in the Sensodyne Philippines website ( by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.

Luis Manzano, Brand Ambassador

Kapamilya host/actor Luis Manzano is also inviting everyone to join the digital campaign as he renews his commitment in fighting against tooth sensitivity to enjoy life’s ‪#‎GreatLittleMoments‬.

“For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones,” he said.

Heather Pelier pointed out that the message of the #GreatLittleMoments digital campaign is simple: “there is no need for sensitivity to impact anyone’s life.”

She adds, “Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

With the launch of the new campaign, GSK is introducing the new Sensodyne Mouthwash to complement its toothpaste and complete its expert sensitivity regimen to help consumers put an end to teeth sensitivity.

The New Sensodyne Mouthwash 1

Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo relief. It has two variants (Cool Mint and Extra Fresh 250mL) which sells for P165 SRP. The mouthwash is now available in major supermarkets and drugstores nationwide.

“We highly recommend that you use the Sensodyne mouthwash together with the Sensodyne toothpaste to give clinically proven relief and daily protection for pangingilo,” says Pelier.

The New Sensodyne Mouthwash 2

So if you belong to 9 out of 10 Filipinos suffering from sensitive teeth, switching to Sensodyne to replace your regular toothpaste and mouthwash can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health. For more product information, log on

Watch how Luis Manzano enjoys different desserts, even the cold types like ice cream and sundae, without the fear of pangingilo:

Leave a comment

Your email address will not be published.