Dubbed as “Happy Ka Dito This Summer”, TV5’s Summer Station ID encapsulates what TV5 stands for as a network — creating happy meaningful connections amongst its viewers through delivering a different kind of viewing experience that is central to the lives of Filipinos.
TV5 President and CEO Noel C. Lorenzana shares, “The Station ID is carried over from our Happy Ka Dito campaign launched last year which signalled our decision to veer away from the norm and focus on producing a mix of light and meaningful entertainment programs, world-class and action-packed sports programs that bring Filipinos together as one nation, and news and information programs that not only deliver news but also contribute to nation-building.”
“Happy Ka Dito This Summer” Station ID features Kapatid stars and prominent TV5 personalities who have come together to further intensify TV5’s mission to spread cheer and happiness to every Filipino in time for the summer season. The Station ID is accompanied by TV5’s Network Anthem “Sama-Sama Sa Ligaya” performed by Urbandub’s Gab Alipe and multi-awarded Filipino-American hip-hop duo Q-York. The same song became the anthem of TV5’s Happy Sa 2015: Philippine New Year Countdown, the world-renowned Philippine New Year celebration that caught the attention of various international media organizations around the world.
Countless red balls literally become catalysts of happiness as it magically turns the hot summer day into a big summer party. The Station ID also features various iconic locations where Filipinos usually celebrate and nurture happiness during the summer season – from the historic parks of Luneta and Quezon Memorial Circle to the pristine beaches of Subic.
TV5 is also going all out to make sure that every Filipino will experience the fun and happiness brought about by their Station ID. In fact, the launch of the Station ID is only the beginning of an extensive summer campaign of the Network. Also starting April 12, the theme “Sama-Sama Sa Ligaya” will be heard on Radyo5 and various radio stations nationwide. Giant red balloons will also be scattered around the metro to literally bring forth the summer fun.
The whole campaign is spearheaded by Media5, the sales and marketing arm of TV5, with TV5 Creative Services Department, TV5 Entertainment Group, TV5 Talent Center, Sports5, News5 and the Alagang Kapatid Foundation. The Station ID is produced and directed by UNITEL. The Network Anthem “Sama-Sama Sa Ligaya” is written by the OPM icon Jungee Marcelo (Composer and Musical Director).