Kantar Media’s data for the full year of 2014 showed that ABS-CBN garnered a total day (6AM to 12MN) average national audience share of 44%, or ten points higher than GMA’s 34%. ABS-CBN, meanwhile, remained supreme in the primetime block as it hit an average audience share of 49%, or a whopping 17-point lead over GMA’s 32%.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
The Kapamilya network also won the early afternoon (12NN to 3PM) and late afternoon blocks (3PM to 6PM) with 42% average audience share on both time blocks, while GMA registered 35% and 34% respectively.
ABS-CBN programs also captured all the slots on the list of the 20 most watched programs in the country last year, with the Twitter-trending singing reality show “The Voice Kids” leading the pack with an average national TV rating of 34.5%.
“TV Patrol,” which was in 11th place, remained as the country’s number one TV newscast with an average national TV rating of 27%, while its rival “24 Oras” was far behind in 35th place with only 15.6%.
Also included in the top 20 programs of 2014 were “Honesto” (31.7%), “Dyesebel” (30.1%), “Ikaw Lamang” (28.4%), “Got To Believe” (28.3%), “Hawak Kamay” (28.1%), “Maalaala Mo Kaya” (28%), “Dream Dad” (27.7%), “The Voice of the Philippines” (27.5%), “Wanspanataym” (27.1%), “Forevermore” (26.8%), “Annaliza” (22.9%), “Rated K” (22.7%), “The Legal Wife” (22.4%), “Bagito” (22.1%), “Pure Love” (21.6%), “Home Sweetie Home” (21.5%), “Mga Kwento Ni Marc Logan” (21.1%), and “Two Wives” (20.9%).
For December 2014, ABS-CBN continued its winning streak in the monthly ratings game after it obtained a total day average national audience share of 43%, or eight points bigger than GMA’s 35%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.