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ABS-CBN is the Most Watched TV Network in PH for 2014

ABS-CBN Corporation, the country’s largest multimedia conglomerate, capped off 2014 as the most watched TV network across urban and rural households in the country, and ultimately, attracting more viewers in the highly contested primetime block (6PM to 12MN).

ABSCBN Sweeps

Kantar Media’s data for the full year of 2014 showed that ABS-CBN garnered a total day (6AM to 12MN) average national audience share of 44%, or ten points higher than GMA’s 34%. ABS-CBN, meanwhile, remained supreme in the primetime block as it hit an average audience share of 49%, or a whopping 17-point lead over GMA’s 32%.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

The Kapamilya network also won the early afternoon (12NN to 3PM) and late afternoon blocks (3PM to 6PM) with 42% average audience share on both time blocks, while GMA registered 35% and 34% respectively.

ABS-CBN programs also captured all the slots on the list of the 20 most watched programs in the country last year, with the Twitter-trending singing reality show “The Voice Kids” leading the pack with an average national TV rating of 34.5%.

“TV Patrol,” which was in 11th place, remained as the country’s number one TV newscast with an average national TV rating of 27%, while its rival “24 Oras” was far behind in 35th place with only 15.6%.

Also included in the top 20 programs of 2014 were “Honesto” (31.7%), “Dyesebel” (30.1%), “Ikaw Lamang” (28.4%), “Got To Believe” (28.3%), “Hawak Kamay” (28.1%), “Maalaala Mo Kaya” (28%), “Dream Dad” (27.7%), “The Voice of the Philippines” (27.5%), “Wanspanataym” (27.1%), “Forevermore” (26.8%), “Annaliza” (22.9%), “Rated K” (22.7%), “The Legal Wife” (22.4%), “Bagito” (22.1%), “Pure Love” (21.6%), “Home Sweetie Home” (21.5%), “Mga Kwento Ni Marc Logan” (21.1%), and “Two Wives” (20.9%).

For December 2014, ABS-CBN continued its winning streak in the monthly ratings game after it obtained a total day average national audience share of 43%, or eight points bigger than GMA’s 35%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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17 Comments on ABS-CBN is the Most Watched TV Network in PH for 2014

  1. SOLISBERT87@YAHOO.COM // January 11, 2015 at 6:30 pm //

    OF COURSE MAS CREDIBLE ANG SURVEY NG KANTAR KESA SA TAMPERED NA TV RATINGS NG AGB ‘NO?!!!NUMERO UNO TALAGA ANG ABS-CBN!!!

  2. mga artista ng gm ek ek laging may name plates o name tags, di ba sila kilala ng mga tao sa kanina….

  3. Anonymous // January 9, 2015 at 8:39 am //

    Noon si Briggs. Ngayon sumali na sa liga si Doctorado. But we know na si Briggs at si Doctorado ay iisa lang.

    Pareho ang likaw ng bituka, parehong mabaho ang hininga at parehong ang means of livelihood ay magtambay dito sa Starmometer at maghasik ng lagim.

    Pareho din silang namamatay sa inggit everytime may magandang balita sa ABS.

  4. SO ANO GMA? // January 9, 2015 at 4:36 am //

    sa dami ng taga squatters makaka abot ng 30 naman ang GMA.. yun nga lang.. walang pambili kaya wala ng GMA lata film at GMA record kuno.. puro lang libre

  5. Movie at serye palang ng abscbn palong palo na sa takilya at ratings… sikat lang sa 7 ang eat bulaga na til now ganun pa din ang pormat nakakaumay na

  6. Kulelat talaga ang gma7 walang sikat na artist sa serye

  7. PAOLO CRUZ // January 8, 2015 at 10:48 pm //

    MAY NADAG DAG NA NMN ANG SIKAT SA ABS CBN SI LIZA NG FOREVERMOR.SA GMA PURO LAOS

  8. Anonymous // January 8, 2015 at 10:24 pm //

    Congratulations ABS CBN 👏👏👏👏👏 the best tlaga kayo!!!!

  9. WALA NA KAYONG MAGAWA DAHIL ANG ABS TALAGA ANG NANGUNGUNA. HINDI LANG SA SHOWS PATI SA IMPRASTRAKTORA. MATANONG KO LANG HANDA NA BANG MAG SHIFT FROM ANALOG TO DIGITAL ANG GM EK EK? ANG ABS CBN 2012 PA LANG AT HINIHINTAY NALANG ANG GO SIGNAL NG NTC.

  10. Got to Believe 😉 <3

  11. Kapag TALO, TALO! // January 8, 2015 at 5:02 pm //

    Fyi, AGB po officially ang tinitignan ng mga advetisers for the ratings. Binalutan man ng kontrobersya noon kasi ginawan ng issue ng ABS dahil talo sila talaga sa ratings, for the advertisers AGB ang most reliable source ng ratings… Check nyo na lang sa AGB kung ano talaga ang nangunguna 🙂

  12. forever dos // January 8, 2015 at 2:16 pm //

    may utak kauo iprove.ninyo at ipakita kung bayad yan.ipakita pictures of video kung bayad. pag wala kayo ipakita . may sinulid kayo at karayom.taihin ninyo bunganga ninyo.. TANDAAN NINYO YUN “BRIGGS at DOTORADO DAGDAG-BAWAS

  13. AkosiGozon // January 8, 2015 at 2:10 pm //

    @Briggs…. dun ka mgreklamo sa mga advertisers na patuloy na naniniwala at sumusuporta sa ABS 🙂

  14. the truth is // January 8, 2015 at 1:58 pm //

    Ang daming bitter.. Hahahaha

  15. Doktorado dagdag- bawas. // January 8, 2015 at 12:59 pm //

    Doktorado ito. Paanong nakaabott ng 34% ang audience share ng gma7 gayong wala namang kilala sa mga da hu starlets nila at di rin naman napag- uusapan ang mga da what shows nila? Tsk.
    Kaya nauubos ang kakarampot na kinikita ng gma7, bayad ng bayad sa agb para dagdagan ang ratings nila. Bayad ng bayad din sa kantar para naman bawasan ang lamang ng abscbn.

  16. Doktorado dagdag- bawas. // January 8, 2015 at 12:58 pm //

    Doktorado ito. Paanong nakaaot ng 34% ang audience share ng gma7 gayong wala namang kilala sa mga da hu starlets nila at di rin naman napag- uusapan ang mga da what shows nila? Tsk.
    Kaya nauubos ang kakarampot na kinikita ng gma7, bayad ng bayad sa agb para dagdagan ang ratings nila. Bayad ng bayd sa katar para naman bawasan ang lamang ng abscbn.

  17. ebak lang nagbabayad kaya siempre ebak panalo hahaha… all hail king ang queen marian! royal couple of the philippines! the best ever! King dingdong for senator! wala kau nyan mga ebak!

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