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ABS-CBN Tops National TV Ratings in October

ABS-CBN remained undisputed in national TV viewership in October as more urban and rural households tuned in to its programs, hitting an average total day audience share of 44%, or nine points higher than GMA’s 35%, based on data from Kantar Media.

ABS October

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN also preserved its stronghold in the primetime block (6PM-12MN), where it recorded an average national audience share of 49%, a strong 15-point lead over GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

The Primetime Bida of ABS-CBN also showed its supremacy in other key territories such as Balance Luzon (areas in Luzon outside Mega Manila), where it triumphed with an average audience share of 54%, in the Visayas with 61%, and in Mindanao with 60%. GMA’s primetime block, on the other hand, garnered only 32%, 26%, and 27% respectively for the said areas.

ABS-CBN’s primetime leadership was driven by its top-caliber teleseryes, including “Ikaw Lamang,” which topped all programs in the country in October with its average national TV rating of 29.7%. It also ended on a high note last October 24, hitting a national TV rating of 34.1%, or 21 points ahead of its rival program “Hiram na Alaala” (13.1%). “Sana Bukas Pa Ang Kahapon” also finished strongly last October 10 with 27.3%, or 13 points higher than GMA’s “Hiram na Alaala” (14%).

“Two Wives,” meanwhile, has consistently won its timeslot since its launch in the first week of October. It garnered a national TV rating of 20.9% last October 20, beating the pilot episode of rival program “Ilustrado” with only 11.5%. “Forevermore” instantly captivated viewers during its premiere last October 27 with a national TV rating of 27.1% vs “Hiram Na Alaala’s” 12.8%.

“The Voice of the Philippines” returned with a blast last October 26 after gaining a national TV rating of 28.3% that outperformed “Kapuso Mo, Jessica Soho’s” 17.2%. It also ranked second, tied with “Hawak Kamay” (28.3%), on the list of the most watched programs for October.

Overall, ABS-CBN clinched eleven spots on the list of top 15 programs nationwide. Other Kapamilya shows on the list include “TV Patrol” (28.2%), “Wansapanataym” (27.4%), “Home Sweetie Home” (26.7%), “Forevermore” (26.6%), “Maalaala Mo Kaya” (25.9%), “Pure Love” (23.6%), “Mga Kwento Ni Marc Logan” (23.6%), “Rated K” (23.6%), “Sana Bukas Pa Ang Kahapon” (22.9%), “Goin’ Bulilit” (22.1%), and “Two Wives” (20%).

In the morning block (6AM-12NN), “Da Adventures of Pedro Penduko” (12.2%) continues to beat its rival “Basta Every Day Happy” (5.3%), while “Marcelino Pan Y Vino” continues to win the hearts of young viewers with an average national TV rating of 10.1% compared to GMA’s “Return of the Wife” with only 6.7%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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19 Comments on ABS-CBN Tops National TV Ratings in October

  1. iba talaga kapag abs-cbn ang bumirata; alam natin na mas lamang ang abs sa lahat ng network.
    tahimik lang , hindi kagaya ng iba, araw-araw sinasabi na no.1 kahit hindi sila..
    ngeee..ngeeee… nyo…
    IBA TALAGA KAPAG KAPAMILYA KA.

  2. At first cgro ssvhin ng mga kanguso jan n pinapaboran ng kantar media ang abs- cbn pro s totoo lang s lakas ng impact ng mga palabas ng ch. 2 at consistent na trending topic on twitter… Aminin nyo na mga kanguso talo tlga kau… Marketing strategy nyo pa rin n plabasin kau no. 1 pra icpn ng mga viewer ng gma n malakas pa rin kau khit hindi n tlga! Sa dami ng advertisers ng ch. 2 khit d nla svhn na no. 1 cla, ms mhlaga pa rin n mga tao n ang mgsv n cla ang tunay n no.1!!!

  3. jhie@16_ABS-CBN forever // November 13, 2014 at 9:20 am //

    patapos na po kasi ang PLEASE BE CAREFUL WITH My HEART kasi po bka patapos na siya..

  4. jhie@16_ABS-CBN forever // November 13, 2014 at 9:18 am //

    Marian Rivera???? wala na…. di na po siya sikat, sa ABS all artists kilala tlaga saan man sila magpunta.. tapos very strong yung pagsasamahan nila lalo na pag may star magic ball..

  5. jhie@16_ABS-CBN forever // November 13, 2014 at 9:16 am //

    at first po, talaga namang nangunguna na ang ABS-CBN sa lahat… from all the TV programs, at lalong lalo na pagdating sa Primetime Bida, super makatotohanan ang lahat ng kanilang mga show. from the time you watch it, you will feel that your time is worth it tuning in that station. tapos yung galing ng kanilang mga shows, just like failon ngayon.. ay talagang pang international ang galing.. yung sa GMA kasi kaya sinasabi nilang madami silang award kasi pati yung sa GMA News TV sinasama nila lahat.. naka 18 daw na awards??? eehh.. sa ABS-CBN po 15, kasi sa ABS-CBN chanel 2 lang tlaga ung binase-an nila. yung sa GMA 7 kasama pa po yung mga shows sa GMA news TV.. ano kaya kung ABS-CBN channel 2 lang at GMA 7 po ang magtapat, im sure, PANALO ANG ABS-CBN…all the time.

  6. Marian Rivera, nasaan ka na . . . . .>

  7. tanong ko lang bakit nawala na sa rating ang BE CAREFUL WITH MY HEART ? BAKIT HINDI NA ISINAMA NG ABS CBN SA LISTAHAN EH MATAAS PA NAMAN ANG RATING ? WILL SOMEONE ANSWER MY QUESTION KUNG MAY ALAM KAYONG DAHILAN ? PLEASE MGA FANS

  8. napansin nyo ba na si briggs ang umuunang nagcocomment .??. para yan magko cause ng bangayan nyo !! mga tanga ..

  9. Anonymous // November 7, 2014 at 9:14 am //

    tanggapin na lang ang katotohanan na ang abscbn ang no.1 station.

  10. A ng B asura S tation C ertiified B asura N etwork

  11. jenjen amelic lanos // November 6, 2014 at 8:46 pm //

    ABS CBN ang pinaka da best ever.mga Tanga ang hndi nkakaalam,dahil solid kuno sila sa kabilang network.feeling ksi nla cla n ang pinaka magaling.pnu kc,isa lang ang pinapasikat nila.ngaun,Laos n c Marian Rivera wla ng tatangkilik p sa knlang istasyon.pwee…

  12. MANDARAYA TALAGA ANG GMA7 // November 6, 2014 at 7:24 pm //

    bayad ang ratings na ito. binayaran ng gma7 ang kantar para bawasan ang ratings ng abscbn. obvious naman na mali ang result ng ratings na yun dahil ang totoo, 70-80% ang tunay na pocentahe ng mga pinoy TV viewrs nationwide. MANDARAYA TALAGA ANG GMA7!

  13. Anonymous // November 6, 2014 at 6:10 pm //

    ang layo ng article sa kinocomment mo ano ipinaglalaban mo sino kaaway mo mentality crab

  14. Mga leche! Queen Marian best ever langaw actress of all time nawawalan ng career dahil kasinsama ng demonyo ang ugali’t pagmumukha nya.

  15. Mga leche! Queen Marian best ever langaw actress of all time nawawalan ng career dahil kasinsama ng demonyo ang ugali’t pagmumukha nya.

  16. Oo nga! Baka sya din ang sumulat ng article na yan para pag-awayin ang mga tao tapos magkaroon ng maraming hits ang article na to!

    hindi naman ganyang kaboba ang mga fans ni marian!

  17. Tingin ko writer din ng starmo yang si Briggs.. Kakapost pa lang nakacomment agad. Pilit na pilit ang pagkaOA. Hindi naman ganyan ang tunay na die hard kapuso..

  18. Katangahan. Bakit ABS and Nangununa? Nasaan na si Marian? Nagmamariang Palad? Hindi pinalad? Or di kaya sa hangin pinaladpad? Bwahahahahaha…

  19. Kantarantaduhan! Queen marian the best ever talaga!

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