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ABS-CBN Dominates National TV Ratings in May

ABS-CBN sustained its nationwide leadership by having the most number of Philippine TV households watching its shows the whole day.

ABSMay

The country’s largest and leading multimedia conglomerate hit an average audience share of 44%, or 11 points higher than GMA’s 33%, based on Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN maintained its winning streak on primetime (6PM-12MN), enjoying a three-point increase from the average audience share of 48% in April to 51% in May, a whopping 21-point lead over GMA’s 30%.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

The Twitter-trending singing-reality show “The Voice Kids” topped the list of the top ten most watched programs in May and hit an average national TV rating of 34.1%. Its pilot episode on May 24 garnered a national TV rating of 33.3%, or almost thrice the 11.9% rating of GMA’s “Vampire Ang Daddy Ko” on the same day.

ABS-CBN swept all the spots on the top ten list, which also includes “Dyesebel” (30.6%), “Ikaw Lamang” (30.5%), “Maalaala Mo Kaya” (28.6%), “Wansapanataym” (26.3%), “The Legal Wife” (26%), “TV Patrol” (25.6%), “Rated K” (22.3%), “Mirabella” (20%), and “Bet On Your Baby” (19.5%) and “Home Sweetie Home” (19.5%).

The comeback of the phenomenal showbiz-oriented talk show “The Buzz” on May 18, dubbed as “The Buzz 15,” scored a national TV rating of 8.9% trumping “Startalk” with only 4.9%.

The return of the Philippines’ King of Asianovelas Lee Min Ho via the afternoon Korean drama “The Heirs” was also warmly welcomed by Filipino viewers. It debuted on a high note last May 26, recording a national TV rating of 13%, outdoing “Jewel in the Palace” that rated only 7%.

ABS-CBN also won in other key territories across the country. In Balance Luzon (all areas in Luzon outside Mega Manila), it earned an average audience share of 46% vs GMA’s 34%; 56% vs GMA’s 25% in the Visayas; and 55% vs GMA’s 27% in Mindanao.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

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34 Comments on ABS-CBN Dominates National TV Ratings in May

  1. Typical Die-hard Kapuso fans: Tanga, Bobo, uto-uto, bulag bulagan sa katotohanan gaya ni RhodoraX

  2. dami ko tawa dito..hahahaha

  3. ahahaha.. the best ang kapamilya

  4. MAS CREDIBLE ANG KANTAR KESA AGB.

  5. @rhodora x,

    bwahahahahahahaha!
    mahusay kang komedyante!

  6. Tv Patroll // June 6, 2014 at 8:34 am //

    Richard gutierrez wala ka nang karir unless mag kontra bida roles ka na lang mas bagay pa. Wahehe

  7. @RhodoraX tatandaan ko yang sinabi mo ha! Kaya pala nilabas ng sinungaling na Richard ang anak nila dahil may movie na pinopromote.. Pero ok lng importante ang sinabi mo na malalampasan nito amg Starting Over Again! Make sure na pumila ka sa sinehan at baka nman hihintayin mo lang ito sa free tv hahahaha

    Pero i doubt kung mangyayari yan. Eh wala namang totoo sa mga sinasabi mo eh. Kahit nga Grade 1 hindi mo mapapaniwala sa kabobohan at katangahan mo.

  8. Rhodora X // June 6, 2014 at 3:41 am //

    This is surely a big, big hit.
    Watch out for Richard Gutierrez and Lauren Young as they play the characters of Dom and Jodi in Overtime, the newest offering of GMA Films, this coming July on theaters nationwide.

    Ewan ko lang kung saan dadamputin yang Starting Over Again ng mga taga laosDOS. Ahahaha!

  9. ano kaya ang next movie ng mga feeling stars ng kapuso?
    may gana pa kaya silang magpromote kung wala naman nanonood ng GMA movies???

  10. nood naman kayo ng gma movie, o..
    parang awa nyo na!

  11. di bale, sikat namansa mga bus ng metro manila ang gma shows. libreng libre. no choice ang audience..

  12. bakit kaya walang nananalong BOX OFFICE KING AND QUEEN na nagmula sa GMA films?

  13. NAKAKAAWA ANG MGA ARTISTA NG GMA!
    hindi pinapanood ang movies nila.
    ni isa, walang nagmarka
    ni isa, walang tumatak..

  14. BAKIT NGA BA PURO FLOP ANG GMA MOVIES???

  15. ah, ang mga kapuso, ayaw nilang manood ng GMA movie,
    e, kasi nahihiya silang magkakitaan sa loob ng cinema na ang bilang ay wala pa sa sampu!

  16. bago pumutak ang mga kapus-o kapus-utak,

    PANOORIN NYO ANG MGA PELIKULANG PRODUCE
    NG NETWORK NYO PARA MAGKAROON NG HUSTISYA ANG PINAGLALABAN NYONG NUMBER ONE ANG ISTASYON MO.

    pilia-pila rin sa cinema pag may time

    at pag nasa loob na, bilang-bilang din ng audience pag may time..

  17. GMA FILMS= LANGAW.

  18. LANGAW= GMA FILMS

  19. GMA FILMS= FLOP MOVIES

  20. FLOP MOVIES= GMA FILMS

  21. kantarantaduhan!

  22. Anonymous // June 5, 2014 at 10:45 pm //

    mamatay kaau sa inggit….. mga bobo

  23. EBAKCBN // June 5, 2014 at 9:49 pm //

    HAHAHA.. PARANG TOTOO ANG RATINGS NA YAN! EHH MALAMANG SA ALAMANG BAYAD BAYAD DIN PAG MAY TIME SI CHARO SA KANTAR HEHEHE

  24. Natumbok mo Jane

  25. And as proof of this, ABS has higher advertising fee than GMA, more number of advertisers than GMA, more ad endorsers than GMA artists, more box-office hit movies than GMA films, more sold out concerts than GMA performers, more top trending topics in twitter, more TV Station of the Year awards than GMA… And a lot MORE!

  26. rhizkie // June 5, 2014 at 7:33 pm //

    pag bininta ang gma idi abs ang bibili syempre..kawawa nmn c atty.gozon,jemeniz, duavit, tatlong yan ang nag mamay ari ng gma7 bucas 8 nayan

  27. Kapamilya Forever // June 5, 2014 at 4:59 pm //

    Congrats Kapamilya!

  28. KAMBAL CHAKA // June 5, 2014 at 4:48 pm //

    simpleng masa,pinagandang termino para sa:squatters!

  29. Tv Patroll // June 5, 2014 at 4:20 pm //

    @Erwin Kung binebenta man GMA syempre may bibili nyan. Bentahe na ng istasyon ang ‘free TV’ / ‘analog signal’ na malinaw lalo na sa Greater Manila Area. Ang kritisismo lang naman sa GMA ay ang kalidad ng programa nila na ang tumatangkilik ay ‘simpleng masa’ na ang karamihan ay nasa Metro Manila na kanilang balwarte.

  30. Hindi kc nila matangap. Pinagpipilitan yong bulok nlang estasyon na Malapit ng maglaho sa mundo. Ibinebenta na kc, Ang problema may bibili kaya? I don’t think so kc Kung sino man Ang bibili I’m sure malulugi kc walang papatol na advertisers hehe. Kawawa naman

  31. Wala pa c Rhodora tsaka yong mga alagad Nya. Pag nabasa nila to I’m sure mag ngingitngit na naman yong mga yon

  32. Ok sige umpisahan na ang away sa comments!

  33. im not a loyal // June 5, 2014 at 11:56 am //

    proven forever and ever number one kapamilya network!!teamkapamilyatayo

  34. KapamilyaNumber1 // June 5, 2014 at 11:40 am //

    Yohoooo Congratulations kapamilya!!!

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