‘Be Careful With My Heart’ Now a Hit in Vietnam and Malaysia

The Philippines’ number one daytime drama series “Be Careful with My Heart” is now a certified southeast Asian phenomenon in two countries as it continues to captivate viewers from Malaysia and Vietnam with its light, feel good love story.


The well-loved family series currently enjoys an average of 1.6 million viewers in Malaysia everyday via Media Prima, which is considerably high for a foreign content airing on Malaysian free TV.

Just like Filipinos, Malaysians would share their thoughts to their social media accounts to express how much they adore the romance between nanny Maya (Jodi Sta.Maria) and her boss Sir Chief (Richard Yap). It created such a buzz online that “Be Careful with My Heart” landed in the top ten Twitter trending topics in Malaysia.

Malaysian viewers embrace the series because of its light but engaging plot. They find it unique and just full of good vibes since the story doesn’t have an antagonist unlike the usual soap operas on TV. They are also delighted with the sweetness and politeness of the characters.

From Malaysia, the “Be Careful with My Heart” fever crosses over to Vietnam where it is also a widely-followed Filipino series airing every 7:00pm via Today TV.

According to Lam Chi Thien, the executive chairman and CEO of International Media JS Company, Vietnamese are endeared towards the show because they can relate to its characters and what they represent in society.

“Maya and Sir Chief are very down to earth and they represent the working class in the society,” he said in an interview with the Philippines primetime newscast “TV Patrol.”


“Be Careful with My Heart” is only among the many Filipino dramas made available to international viewers by ABS-CBN International Distribution.

ABS-CBN International Distribution has been recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 30,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its line-up of high-caliber programs and movies with cast and storylines that appeal to various cultures.

27 Comments on ‘Be Careful With My Heart’ Now a Hit in Vietnam and Malaysia

  1. BCWMH fan // June 2, 2014 at 2:07 pm //

    This show is the best. Our family including my 89 and 78 year old aunties watch it. It portrays good family values. The actors and actresses are amazing and wonderful people. Thank you to ABS-CBN for doing a great job!

  2. Mga basher nganga kayo ngaun dahil my concert pa ang be careful with my heart, jan nyo malalaman kng gaano karami ang supporters ng show, happy 2 years anniversary be careful, maraming nagmamahal sa inyo

  3. Gooooooo PBCWMH hahahahaha hangang ngayun kau prin ang pinanuod!!!! thankie ABS CBN 🙂

  4. BCWMH reminds me of the movie “The Sound Of Music!” nina Julie Andrews and Christopher Plummer minus the musical genre. But still, it works dahil ginawa na nilang contemporary.

    and siguro, hindi lang pinoy ang mahilig sa fairy tale romance, kaya pumatok din sa ibang asian country ang BCWMH.

  5. im a fan // May 28, 2014 at 2:23 am //

    Keep up the good vibes BCWMH.

  6. BCWMH has a global theme, any family in the world can relate…and with the cast led by JSM and RY, the more it has become this phenomenon, no one can explain…but it surely brings positive vibes to everyone…this is the only show that I can proudly say ” made in the Philippines” the others, all garbage and should not be aired at all….my friends and I are all proud to be BCWMH fans…

  7. Anonymous // May 27, 2014 at 7:04 pm //

    i really love the show… no matter how busy i am i find time to watch it.i love the character and persona of sir chief and maya,,, i can nolonger disassociate jodi from maya sir chief from RY/ cause they are so matched. o talk about their chemistry as if they are meant for each other…. did you see how intimate they are,,, on their intimate moments,,,,, oh mggggg i can write a whole noble to talk about them…. their story…. parang ayaw ko cya magend…..

  8. I have always liked this series! enjoyable viewing, i hope it will continue 🙂

  9. Becareful with my heart is d best …

  10. Love this tv drama ever. Be careful With My Heart, Fans from Malaysia can’t wait for the new season……love from Malaysia…….yeahhhhh………….

  11. wow! go BCWMH!!!!

  12. chocoleit gil // May 27, 2014 at 4:45 pm //


  13. Yung mga haters for sure mga kapuso hahaha wla mgawa how can they say nakakumay kung hindi cla nanunod wahhh buking kau…. d kau mag comment ng ganyan kung di kau nanuod … common instinct lang .. mga tanga.. ilipat ang channel kung ayaw problema ba yun… or no choice lang kau kc ang iba gusto pa rin manuod ikaw lang ang ayaw…. CONGRATULATIONS BCWMH BASTA GAWANG ABS CBN DE KALIDAD AT WORLWIDE PA ang kasikatan..

  14. of course there are ups and downs but on average this is still the best show ever!

  15. simple lang po yan, if you are umay, then wag manuod..

  16. mumicikgu ester // May 27, 2014 at 4:04 pm //

    Congratulations bcwmh…can’t wait for the new season to be aired in Malaysia….:)

  17. Congratulations po BCWMH!
    Sana magtagal pa. 🙂

  18. Garutay // May 27, 2014 at 3:49 pm //

    Sa Masuya ma dead..hahahahah..haters everywhere but fans of this show is always there..that’s why bcwmh will be forever on air..hahahahaha

  19. Antonia // May 27, 2014 at 1:23 pm //


  20. marianot boom pakta // May 26, 2014 at 11:27 pm //

    Congrats kapamilya.
    We all know that filipinos around the world loves abs-cbn!

  21. KABAYO AKO // May 26, 2014 at 9:29 pm //


  22. Parang EAT BULAGA lang…umay na umay na ang buong bansa. Boom oom panis na. Hahahahaha

  23. sa una maganda pero nakakasawa na din…buti na lang anjan si Ryza Mae Show! pampatanggal ng umay ng PBCWH



  25. at dahil dyan! iextend pa sya hanggan dec nextyear! BOOM! PANES!!!

  26. gjay223 // May 26, 2014 at 5:17 pm //

    hmm, always ko naman sya pinapanuod, aux lang naman.

  27. kapamilyawinner // May 26, 2014 at 5:11 pm //

    Sa umpisa lang maganda pero nakakaumay na for sure mauumay din mga malaysians diyan
    Pero COnGRATS

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