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‘The Borrowed Wife’ is Still GMA’s Highest-Rating Afternoon Drama

Edgy afternoon drama "The Borrowed Wife" is gaining more televiewers as its plot thickens. The highest-rating Afternoon Prime series is now down to its last three weeks.

Official "The Borrowed Wife" publicity photo courtesy of GMA Network

Official “The Borrowed Wife” publicity photo courtesy of GMA Network

GMA Network’s “The Borrowed Wife” aired an impressive pilot episode last January 21, 2014 which garnered a rating of 12.6% in Mega Manila and 11.5% in nationwide urban beating its rival programs.

Now on its 75th episode this afternoon (May 6) and down to its last three weeks, the soap starring Rafael Rosell, TJ Trinidad, Pauleen Luna and Camille Prats are actually gaining more viewers. Thanks to its edgy theme and how the story around the intertwined lives of its characters–Maricar (Camille), Rico (Rafael), Earl (TJ) and Tessa (Pauleen)–got its loyal followers hooked!

"The Borrowed Wife" lead actor Rafael Rosell rendered a special number to the bloggers.

“The Borrowed Wife” lead actor Rafael Rosell rendered a special number to the bloggers.

During the blogcon for three Afternoon Prime shows (Villa Quintana, Innamorata, and The Borrowed Wife) last Sunday, May 4, at the GMA Network Center Building, the cast of the adult-themed drama spent time with the bloggers. One of its lead stars, Rafael Rosell rendered a special number:

Rafael together with Camille, TJ and Pauleen also teamed-up with some bloggers for an acting contest re-enacting a memorable scene from the soap.

Pauleen Luna re-enacting a dramatic scene from "The Borrowed Wife" with some bloggers.

Pauleen Luna re-enacting a dramatic scene from “The Borrowed Wife” with some bloggers.

After “breaking the ice,” the stars of “The Borrowed Wife” spent time to chat with the bloggers and shared stuff like their favorite scenes from the series, their favorite lines, and what’s in store in the last 3 weeks of the show. Without disclosing any spoilers, they said the biggest twist is about to unfold in the said drama series as the secrets of its characters will be revealed. They are also happy with how their soap is performing so far when it comes to the TV ratings game. In fact, “The Borrowed Wife” has maintained its tag as the “highest-rating Afternoon Prime” show of GMA Network for a couple of months now!

Official "The Borrowed Wife" publicity photo courtesy of GMA Network

Official “The Borrowed Wife” publicity photo courtesy of GMA Network

Cast of Borrowed Wife2

Here are the latest figures from AGB Nielsen Mega Manila Household Ratings for “Villa Quintana,” “Innamorata” and “The Borrowed Wife” (via PEP):

April 21, 2014:

Villa Quintana (GMA-7) 11.3%; Moon of Desire (ABS-CBN) 9.5%

Innamorata (GMA-7) 11.8%; My Girlfriend is a Gumiho (ABS-CBN) 9.4%; Showbiz Police: Una sa Eksena (TV5) 3%

The Borrowed Wife (GMA-7) 12.9%; Bistado (ABS-CBN) 8.8%; Face the People (TV5) 4.2%

April 22, 2014:

Villa Quintana (GMA-7) 12.8%; Moon of Desire (ABS-CBN) 8.5%

Innamorata (GMA-7) 13.7%; My Girlfriend is a Gumiho (ABS-CBN) 8.5%; Showbiz Police: Una sa Eksena (TV5) 3.4%

The Borrowed Wife (GMA-7) 13.9%; Mutya ng Masa (ABS-CBN) 8.5%; Face The People (TV5) 3.9%

April 23, 2014:

Villa Quintana (GMA-7) 12.8%; Moon of Desire (ABS-CBN) 10.9%; Femme Fatale (TV5) 5.1%

Innamorata (GMA-7) 14.2%; My Girlfriend is a Gumiho (ABS-CBN) 9.7%; Showbiz Police: Una sa Eksena (TV5) 2.5%

The Borrowed Wife (GMA-7) 14.6%; My Puhunan (ABS-CBN) 8.2%; Face The People (TV5) 4.2%

April 24, 2014:

Villa Quintana (GMA-7) 14.1%; Moon of Desire (ABS-CBN) 9.7%; The Ruins (TV5) 8.3%

Innamorata (GMA-7) 15.2%; My Girlfriend is a Gumiho (ABS-CBN) 8.4%

The Borrowed Wife (GMA-7) 15.6%; Tapatan Ni Tunying (ABS-CBN) 8.3%; Showbiz Police: Una sa Eksena (TV5) 2.7%; Face The People (TV5) 3.3%

April 25, 2014:

Villa Quintana (GMA-7) 12.9%; Moon of Desire (ABS-CBN) 10.7%

Innamorata (GMA-7) 14.4%; My Girlfriend is a Gumiho (ABS-CBN) 11.2%

The Borrowed Wife (GMA-7) 15.5%; Red Alert (ABS-CBN) 9.4%; Showbiz Police: Una sa Eksena (TV5) 2.6%

Pauleen Luna

Pauleen Luna

Find out how “The Borrowed Wife” director Gil Tejada Jr., creative director Jun Lana, head writer Denoy Navarro-Punio, writers Ken de Leon, Cristine Novicio and Angeli Delgado, and the rest of the creative team will resolve the highly dramatic story of love and betrayal as the soap airs its last few episodes.

“The Borrowed Wife” airs weekdays after “Innamorata” and before “Mischievous Kiss: Love in Tokyo” on GMA Afternoon Prime.

18 Comments on ‘The Borrowed Wife’ is Still GMA’s Highest-Rating Afternoon Drama

  1. GMA pinaka bulok na estasyon sa buong mundo

  2. MOONAY OF DESSIRE // May 21, 2014 at 9:21 am //

    Pareho lang na pangit na mga show ang ipinapalabas ng ebak at GMeeewww,, manood nalang kayo ng TV 5..lebreng movie kada araw.

  3. kupamilyainsekyoranumerouno // May 20, 2014 at 6:12 pm //

    kung talagang constant number 1 ang abscbn, di kayo maiinsecure at magaaksaya ng panahon sa paninira sa gma7…

  4. sayo na ang timeslot na para kila inday // May 20, 2014 at 4:57 pm //

    d

  5. janine sordilla // May 20, 2014 at 3:46 pm //

    No. 1 sa pagiging lugi …

  6. no. 1 ang GMA 7 KAHIT ANONG SABIHIN NYO…NO. 1

  7. check nyo ang yahoo news!
    lugi na ang gma!
    gma mismo aminadong bumaba ang kita nila!
    ang NAKAKATAWA, nagbubulag-bulagan ang mga fantards. kung anu-anong depensa naiimbento. kesyo kaya raw bibilin dahil kumikita! bwahahahaha!

  8. janine sordilla // May 7, 2014 at 8:59 am //

    Ha ha ha ha ha !!! Tingnan mo naman ang katapat na mga shows … akala ko teleserye din.

  9. Gma 7 is now For SaLe! lugi?

  10. KAMBAL CHAKA // May 6, 2014 at 8:16 pm //

    AKALA KO NUMBER ONE?BAKIT MATSUGI?HAHAHA

  11. SINO BANG MGA ACTORS SA SOAP NA ITO? MGA BINASURA NG ABS-CBN KASI WALA NG KA AMOR AMOR SA MADLA.

    KAYA MGA KAPUTIK HUWAG NA KAYONG USAMA NA MAY NOODLES AT SARDINAS PA NA IPANGMUDMOD NYO KASI ANG KAPUTIK NETWORK PLUNGED ITS PROFIT FOR Q1 IN 2014 BY 46%.

  12. Anonymous // May 6, 2014 at 5:00 pm //

    @ebakcbn
    Can you please prove your statement that “kaunti ang audience sahare ng VISMIN? saang lupalop ka ba ng galing at gusto mo pa yatang baguhin ang definition ng geography hahaha. or sadyang BOBO ka lng….MEGA MANILA at BALANCE (URBAN) LUZON #1 ang GMA,…..hindi sinabi ang buong LUZON. Ang buong LUZON comprises of URBAN + RURAL. ibig sabihin Number 1 paring ang ABS sa RURAL LUZON. TAnga ka lng no ebackcbn hahaha

  13. jacksparrow // May 6, 2014 at 4:34 pm //

    ebakcbn..parte rin ng pilipinas ang visayas at mindanao kaya ang GMA ndi yan number 1 sa buong pilipinas kc ung pinapanood ng taga VISMIN ay ABS kaya talunan kau sa national.

  14. EBAKCBN PRIMETIME BIYUDA // May 6, 2014 at 4:15 pm //

    kahit anong mangyari gma ang #1 in mega manila at luzon.. ebakcbn sa inyo na ang vismin na kukunti lang ang audience share! hahaha

  15. anong ibig sabihin ng press release na ‘to???
    bakit kailangang ipagsigawang highest rating pa rin?
    may kinatatakutan ba?
    inyo na ang mega manila!
    sa ABS-CBN pa rin ang buong pilipinas at buong mundo (via TFC)

  16. Love ko to…

  17. Anonymous // May 6, 2014 at 2:15 pm //

    This is true based on AGB, the ratings provided by them is only in MEGA MANILA, they never mentioned in any of their reports ever since that they got high ratings in the NATIONAL ratings game. Take note MEGA MANILA EXCLUDING Balance Luzon, Visayas and Mindanao.

  18. hahahaha. HALLUCINATION? FUNNY AND PITIFUL CLAIM.

    WISH NYO LANG. WHY NOT EXTEND IF THE STATEMENT ABOVE IS TRUE?

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