It’s fun and simple, really. Wrangler is inviting you to embark on an unforgettable journey–from the highest peaks to the freshest waters-–it doesn’t really matter where you go, as long as you answer the call of the open road and live life under the sun.
It’s called the “Wrangler Sun Chaser Challenge”, a month long event that aims to bring out your adventurous spirit and chase new horizons outdoors. Live across 9 countries in the Asia Pacific region, from April 14 – May 11, this is a true regional hunt for the ultimate adventurer among dedicated Wrangler fans.
Every week, Wrangler–via its website www.WranglerSunChaser.com–will challenge you to conquer new territory and share your adventures on the Instagram hashtag #WranglerSunChaser.
Every challenge is closely linked to Wrangler’s core product propositions – the 7 Icons heritage which was built for the rider, makes every piece of Wrangler attire what it is today; the Denim Spa series that pampers the girl on the go; Keep Cool with COOLMAX® technology to keep you fresh under the hot sweltering summer sun. Each product was engineered to support you on the open road, so the challenge is for you to explore more and be creative.
The greatest part? The week’s best adventurer will get Php 8,000 worth of cash vouchers, and one lucky participant will embark on the ultimate adventure by winning the finale prize: a 5-day trip to a destination of choice! To emphasize, that’s a free round-trip ticket and accommodation to ANY DESTINATION ON PLANET EARTH.
The campaign will go live on www.WranglerSunChaser.com. To get updated with the four-week challenge, like Wrangler’s official Facebook page (facebook.com/WranglerPH) and Instagram account (instagram.com/WranglerPH).