Breaking

ABS-CBN Maintains TV Ratings Lead in March

ABS-CBN Corporation sustained its leadership over rival TV networks in March as more Filipinos nationwide watched its programs, hitting an average audience share of 44%, or 10 points ahead of GMA’s 34%, based on data from Kantar Media.

ABSMarch

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN enjoyed a big lead on primetime (6PM-12MN) in the previous month with an average national audience share of 48%, or 15 points higher than GMA’s 33%.

ABS-CBN Primetime Bida also ruled in other key territories like Balance Luzon (areas in Luzon outside Mega Manila) with 52% average audience share vs GMA’s 33%; in the Visayas where it recorded 62%, vs GMA’s 23%; and in Mindanao with 63% or almost three times of GMA’s 22%.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN swept the top ten most-watched programs in the country in March including “Got To Believe” (34.6%), “Honesto” (34.2%), “Dyesebel” (32.2%) Wansapanataym” (31.3%), “Maalaala Mo Kaya” (28.9%), “TV Patrol” (28.2%), “Ikaw Lamang” (27.6%), “Bet On Your Baby” (26.7 %), “Annaliza” (22.9%), and “Rated K” (22.6%).

“Got To Believe” and “Honesto” proved to be big hits as its finale episodes hit 38.6% and 35.4% national TV ratings respectively. ABS-CBN’s TV adaptation of Mars Ravelo classic “Dyesebel” (32.2%), meanwhile, made a big splash on its pilot episode scoring 32.8%, or almost 15 points higher than GMA’s “Kambal Sirena” with 17.9%.

The network’s other new offerings “Ikaw Lamang” (27.4%), “Mira Bella” (22%), and “Moon of Desire” (16.6%) also conquered the ratings game on its pilot episodes defeating rival programs “Carmela” (16.1%), “Paraiso Ko’y Ikaw” (10%), and “Villa Quintana” (9.7%) respectively. The viewers warmly welcomed the return of “Meteor Garden” with a 16.2% national TV rating compared to 9.3% of “Innamorata.”

“The Singing Bee” won on its new weekday morning timeslot with a 15.9% average national TV rating against GMA’s “Tunay Na Buhay” with 6.5%, while “It’s Showtime” (14.8%) continues to beat “Eat Bulaga” (12.2%) because of its well-loved segments “Stars on 45,” “I am Pogay,” and “Mini Me.”

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

TableA

TableB

26 Comments on ABS-CBN Maintains TV Ratings Lead in March

  1. Guys paalala lng po wg po kau mni wla s snasabi nla kc gmagawa lng kc cla ng kwento kc ingit Lng kc cla sa GMA.mga buang

  2. GMA.ako kya wla kyong krapatan sbian ang GMA.kc lhat ng cnasabi niu India 22o kya WG Kay mg gwa ng kwento jn.mga bedsit

  3. mas pinasmile kami ng abs cbn dito sa mindanao lalong lalo na dito sa bukidnon…..solid kapamilya…
    last year may pumunta dito na artist ng Gma ,hindi nman kilala…hahaha..mas pinagkakaguluhan pa ang magic flakes na ipinamigay..hahahaha….pumunta din dito yung mga teen star ng gma ,,pero ang kinanta ni teddy ay ang theme song ng showtime..ayan tuloy napahiya ang mga kapuso..hahaha..kawawa talaga!!!

  4. RHODORA X // April 5, 2014 at 4:44 pm //

    BASTA ABANGAN NYO ANG SID NAMING MGA KAPUSO MAS SMILE ANG UMI SMILE NG NAG SMILE NG KAPUSMILE MALAPIT NA 2ND WEEK OF MAY SMILE KA DIN GANITO HINDI UNTI LANG ….SMILE SMILE DIN PAG MAY TIME KAPUSMILE….

  5. ---XXX--- // April 5, 2014 at 3:49 pm //

    walang binatbat ang GMA

  6. ---XXX--- // April 5, 2014 at 12:38 pm //

    Hi naku,, nakakatuwa kayu talaga. ang ganda ng mga comment niyo. I like it. It proves talaga na number 1 ang ABC CBN in terms ng mga artista, shows movies and etc.

  7. HA HA HA

    wala man lamang kahit isang gma show.
    spell flop = G M A

    GMA FLOP = GMA FLOP = GMA FLOP

    carmela, rhodora TIGBAKIN na. he he he

  8. ArchieAtembang // April 5, 2014 at 10:32 am //

    Hahahaha di kasama ang The Legal Wife sa TOP 10
    spell FLOP FLOP FLOP FLOP hahahaha

  9. kalurkey ako // April 5, 2014 at 10:11 am //

    Iligwak ang mga the who starleta ng 7.

  10. Kakubeta ibenta na yan.

  11. Ang bobo talaga ng mga undin na kakubeta, panalo daw ang kubeta network, saan ba? Sa iskwater ng kamuning? Kawawa na talaga sila. Ampalaya pa?

  12. abs-cbn // April 4, 2014 at 9:38 pm //

    pansin ko lng bakit kaya maraming bagong mga artista na nag exodus sa kapamilya network patungo sa Syete nabasa ko kanina gusto daw bilhin ng may ari ng TV5 ang GMA at ayon kay Mr.filipe Guzon ibinebenta daw nya ang GMA sa halagang (billion of pessos)kaya mag sasanib ang dalawang buluk na network….

  13. GMA haters Page // April 4, 2014 at 7:01 pm //

    hahahaha nga-nga na namn ang GMA fans lagi na lang undefeat ang abs-cbn pag dating sa ads,fans,movies,teleseryes,shows at higit sa lahat ratings patunay yan na marami ang tumatangkilik sa kapamilya network,bat kasi sa dami dami ng tatapatan ng GMa kapusucks abs-cbn pa tuloy na pahiya pa sila tanga talaga GMA wala na ngang magawang movies flop pa lahat ng shows GMA tLaga kakainis walang originality

  14. kahit sa NUTAM no. 1 parin ang ABS! wooooh! go ABS!

  15. Solid Kapamilya // April 4, 2014 at 5:58 pm //

    Is GMA is realy for sale?

    Ayon sa aming isang source,sinabi daw ni Mr.Filipe Gozon na kung may gustong bumili sa sa kanyang network na GMA-7 sa halagang (in billions of pesosssss)sabi nya of course ipag bibilili ko kahit daw natutulog sya ay gisingin sya at harapin niya ang buyer at gusto daw bilhin ng may-ari ng TV5 ang nasabing network …..kapuso talaga mukhang pera….

  16. edwin nagpacan // April 4, 2014 at 11:24 am //

    Anu naman ang kinalaman ng puso sa rating hay naku mga kapusuck wala na kau ibenta nyo na kmyang gma sa tv5 ba ka gumanda pa ung mga programa nyo kahit anong sabin mo bagsak na sa rating ang gma mo.pasenciana mga kapusak luz valdes toda max kau.

  17. bentahan na!! hahahahahahahaha

  18. THE BEST // April 4, 2014 at 11:17 am //

    FOR SALE!!!!!!!!!!!!!!!!!!!!!!! BWAHAHAHAHAH!!!!!!!!!!!!!!!!!!!!!

  19. ay nanonood din pala sila ng abs cbn shows, ikaw rhodora x ha, hahahaha, ayaw lang aminin ng ipokritang ito na the best ang shows ng abs cbn, ika nga nila, IBENTA NA!! HANAPAN NYO NA KNGUSO NG BUYER!! BWAHAHAHAHAHAHA!!!!!!!

  20. eh bat walang bumili? eh kasi po alam naman lahat na lugi sila pag binili nila ang gma, eh puro starlets naman ang artista nila eh, di ba? bwahahahahaha!!!!!!!

  21. dyesebel // April 4, 2014 at 11:12 am //

    kambal caka! ur not classy enough kasi tga gma ka! bwahahaha!! cyempre pa pag abs cbn, CLASS! pag gma wa class, bwahahaha!! bentahan na!!! bwahahahaha

  22. Rhodora X, hanapan mo na lang ng buyer ang Gma mo, bwahahaha, kulit mo! lugi nga kaya binebenta db?! bwahahahaha

  23. KAMBAL CHAKA // April 4, 2014 at 10:41 am //

    why nandiyan si lashingerang gurang na sirena????, you are not classy enough!

  24. RHODORA X // April 4, 2014 at 9:48 am //

    nuod ako tv kagabi floopy wife ni angel ligwak at syempre RHODORA X, LIPAT LIPAT CHANNEL KUPALMILYA AT NAG IISANG KAPUSO….ADS NG DALAWA….FLOOPY WIFE NI LIGWAK 8-9-9-8-10 SA AMIN RHODORA X 6-5-5-4-4 panay pang teaser ng mga show namin 6 na teaser ng show namin sa kupamilya dalawa lang minsan isa lang…at ang floopy wife every 3 mins lang ads na ulit…MATATAG KUNG HAHARAPIN NA MARAMI TALAGANG SPONSOR AT ADS ANG KUPAMILYA…….

  25. kalurkey ako // April 4, 2014 at 8:41 am //

    Wow panalo abs-cbn abroad…mga the who yung taga kamuning JOLOGs puso ang UNA Kaya bopol mga fantards

  26. Natumbok mo GMA – gusto maging ABSCBN hehe. I like your comment

1 2

Leave a comment

Your email address will not be published.




Shares