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Ellen Adarna and Monster Energy Drink Invite You to See Ken Block in Japan!

Monster Energy Drink is gearing up to unleash professional rally driver phenomenon Ken Block in Japan in July with the “2014 Ken Block’s Japan Experience”! Block will be in Japan, along with the top drift series, D1, and 16 of their best drivers for an all-out energy-filled weekend you won’t want to miss.

Ellen Adarna with the Monster Energy Drink Trooper (3)

Roughly 10,000 spectators gathered in 2013 to enjoy the sounds of the engines and the intoxicating smell of burning rubber, and 2014 will be even bigger and better, including new obstacles, top racers and notable Monster athletes and personalities.
Monster will be showcasing Ken’s Ford Fiesta ST car across the country, culminating in two final days of Gymkhana on July 26 and 27, and ultimately, a YouTube release of the entire program for fans to enjoy.

Gymkhana is a motorsport phenomenon gaining popularity across the globe. Similar to autocross, gymkhana courses are complex routes filled with various obstacles that drivers must navigate through, racing against the clock as they go in an attempt to finish with the fastest time. Beyond just being a skilled driver, memorizing the course is a significant part of achieving a fast time.

Ellen Adarna with the Monster Energy Drink Trooper (2)

Once the flag drops at the starting line, the driver must maneuver through a predetermined “track” performing many different driving techniques. What separates gymkhana from traditional autocross events is that the gymkhana requires drivers to perform reversals, 180 degree spins, 360 degree spins, parking boxes, figure 8s, and other mind blowing skills. Drifting is also encouraged where helpful or necessary. Essentially, a gymkhana is any event featuring a starting point, a finish line and some sort of “obstacle” to get through, around, or by, all within a certain time limit. However, if you are thinking of competing or riding along in an event with Monster Energy and Ken Block, you better get ready to take it to the next level with features such military tanks, giant dinosaurs, beautiful Monster Girls, and other surprises.

This year, three lucky fans plus a guest will get a chance to meet Ken Block and check out his new ride in the Land of the Rising Sun. What’s more, the winning auto enthusiasts will be accompanied by showbiz’s most desirable, Ellen Adarna!

For your chance to join Ken Block in Japan, be sure to pick up a Monster Energy Drink at any participating store nationwide & text “MONSTER <OR#/store location>” to 2600. The complete details of the mechanics can be found at www.monsterenergy.com.

Ken Block's Japan Experience Promo

MECHANICS:

How to join and who are eligible to join:

For a texter to qualify, he/she must:

a) be a subscriber of Smart, Talk n Text, Sun Cellular, Globe or TM, whether in post paid or pre- paid plans;
b) be at least 15 years old
c) be registered to MONSTER ENERGY DREAM RIDE PROMO.
d) have purchased any variant of Monster Energy drink in participating stores nationwide within the promo period.
e) have sent the Official Receipt Number of the purchase by texting MONSTER <OR#/store location> to 2600. (Example: MONSTER 1234567/ABC Supermarket Makati). P2.50/txt for Globe, TM, Smart & TnT; P2/txt for Sun Cellular.
f) have sent his/her entry within February 15 to April 15, 2014

How to earn entries in the raffle:

1. Buy any variant of Monster Energy drink between February 15 to April 15, 2014 and text the official receipt number to 2600. Each OR# submitted will be awarded 1 raffle entry (regardless of how many Monster Energy drinks purchased).
Syntax: MONSTER <OR#/store location> to 2600. (Example: MONSTER 1234567/ABC Supermarket Makati).
2. Entries with the correct syntax will receive a confirmation of their entry
3. An Official Receipt Number can only be used once. (Part of the verification process is for the potential winner to produce the winning Official Receipt together with the winning SIM card).

How to register for the weekly raffle:

1. Subscribers have to register to validate their entries for the raffle. Only one name per mobile number is allowed, but a user may register his/her name using several mobile numbers.
2. To register, subscribers have to enter the following information in the correct format and sequence as shown below.
Txt MONSTER REG <name/address/age> to 2600.
Example: MONSTER REG Jo Uy/#4 Atis St, Cubao/30.
3. Registration is one-time and is free of charge.

Monster Energy Drinks and Ken Block's Car Replica (2)

PRIZES:

5 – Monster Energy Gears (inclusive of shirt, cap, hoodie, backpack)
3 – Ken Block Rally Fiesta RC Car 3
3 – Trip for 2 to Japan to watch Ken Block live 3

The grand draw will be held on April 21, 2014.

DJ Ron Poe with Monster Energy Drink

DJ Ron Poe with Monster Energy Drink

Jem Perez (Marketing Manager, Crystalite Distribution Inc.)

Jem Perez (Marketing Manager, Crystalite Distribution Inc.)

Jorwin Ong (Managing Director, Crystalite Distribution Inc.)

Jorwin Ong (Managing Director, Crystalite Distribution Inc.)

Kat Alano, Jorwin Ong(Managing Dir. Crystalite Dist. Inc.), Ellen A ... rystalite Dist. Inc.), Gary Chui(Regional Mngr. Monster Energy)

Kat Alano, Jorwin Ong(Managing Dir. Crystalite Dist. Inc.), Ellen A … rystalite Dist. Inc.), Gary Chui(Regional Mngr. Monster Energy)

Mr. Gary Chui (Regional Manager, Monster Energy)

Mr. Gary Chui (Regional Manager, Monster Energy)

About Monster:

At Monster, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.

At Monster we are all about the things you care about. What person dreams about landing a 9 to 5 job? We all dreamed about being pro athletes, musicians and living the life. We know it takes encouragement and support to make that dream a reality, so we create platforms to back the next generation of pros, the future Ken Block, Valentino Rossi, Lewis Hamilton, and Nyjah Huston.

Monster Energy (333x800)

Some companies won’t let you have any gear or join in any fun unless you’re on the payroll. We’re all about our fans rockin’ the Monster logo and living the life with us. Our idea of a promotion isn’t giving away a TV you already got. Our promos offer exclusive VIP access, insane trips hanging with top musicians, athletes, and real gear like dirt bikes, snowboards, BMX bikes, rims and helmets.

In short, at Monster all our guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is…

A lifestyle in a can.

[Monster Energy Drink Press Release]

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