Simon Cowell's boys have a new music video called "Midnight Memories," the title track of their third album.

The music video for “Midnight Memories” was released on January 31, aiming to break Miley Cyrus’ record for “Wrecking Ball” but failed. It made about 5.8 million views in 24 hours as compared to the American singer’s 19.3 million.

One Direction – “Midnight Memories” Music Video: