The launch event was announced today by Dwight Caines, president of Theatrical Marketing for Sony Pictures, and Nigel Clark, president of Marketing for Sony Pictures Releasing International. The Amazing Spider-Man 2 will be released in theaters internationally beginning April 16, 2014 and in the US on May 2, 2014.
The trailer has launched worldwide today in multiple languages. In addition to the trailer being available on digital platforms, the December 8, Sunday, TV premiere of “The Amazing Spider-Man 2” theatrical trailer simultaneously on AXN and beTV at 8:10pm, and on Animax at 8:30pm across Asia, is part of Sony Pictures Television Networks’ ongoing efforts to bring its viewers a full suite of premium content in support of “The Amazing Spider-Man 2™.” The trailer will air worldwide across Sony Pictures Television Network’s footprint of TV channels, digital networks, websites, social apps and platforms, including AXN, Animax, Sony Entertainment Television, Spin Crackle, Kalixta, Sony Movie Channel, CineSony and the Game Show Network.
The trailer will also appear on numerous Sony networks, internet sites, and other Sony properties, including the movie’s official site (TheAmazingSpiderMan.com) and social pages (at Facebook.com/theamazingspiderman, on Twitter @SpiderManMovie, theamazingspidermanblog.com, and thedailybugle.tumblr.com); Sony.com; Sony Pictures’ official site and social pages; the Sony Pictures YouTube channel; Sony Pictures Imageworks’ official site and social page; PlayStation Storefront; Sony Entertainment Network (official sites and social pages); Sony Electronics social pages; Sony Mobile social pages; Sony Select service on Sony Mobile smartphones; and Sony’s Times Square billboard.
Commenting on the announcement, Caines said, “We are always looking to reach moviegoers wherever they are, and when we have the opportunity to leverage Sony’s worldwide reach in this way, it’s an opportunity that we just have to grab. The filmmakers are delivering the epic Spider-Man movie that audiences truly want to experience, and we are thrilled to give the world its first real taste of the movie they’ll be seeing next summer.”
Clark added, “Spider-Man is beloved by audiences all over the world, so we wanted to launch the trailer in a truly global way. We have had great success launching trailers across Sony’s diverse entertainment platform – and when you have a character like Spider-Man, it demands a broad, fun way to reach moviegoers internationally as well as domestically. Everyone at Sony is just as excited as we are to see the next chapter in the story of Peter Parker begin to unfold in this way.”
We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: OsCorp. Directed by Marc Webb. Produced by Avi Arad and Matt Tolmach. Screen Story and Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner. Based on the Marvel Comic Book by Stan Lee and Steve Ditko.