The partnership with War Child showcases Tune Hotels’ charity commitment and determination to align with a like-minded brand that has deep roots in music on both a local and global level. As the first recipient of the Special Recognition BRIT Award in February this year, War Child is recognised for raising millions of pounds to help transform lives, and Tune Hotels are delighted to be part of this fund raising effort.
Mark Lankester, Group CEO of Tune Hotels, commented: “We are ecstatic to be working with such an established brand as War Child and that we are able to contribute to their objectives and charitable goals. I have a great passion for music, having worked in the music industry for over 15 years, and understand that this hugely popular medium touches on so many aspects of daily life. For Tune Hotels in particular, we will be able to interweave both local talent and local business to convey the synergies between the two brands of Tune Hotels and ‘Tune Up’.”
War Child has worked in Afghanistan, Central African Republic, Democratic Republic of Congo, Iraq and Uganda and are currently working with Syrian refugees in Northern Lebanon, supporting the most vulnerable children that are too often forgotten in the aftermath of conflicts.
War Child’s 20 years of collaboration with the music industry, combined with Tune Hotels appeal to gig goers, makes them perfect partners in the creation of ‘Tune Up’. Each artist has been handpicked for the festival line up, due to their link with the local area and cutting edge talent.
The ‘Tune Up’ identity demonstrates the progression of the Tune Hotels brand to connect with its core audience through something everyone can all relate to – the love and passion of music. By focusing on another lifestyle choice such as music, Tune Hotels is targeting an audience that have similar synergies and passions as their guests.
Lankester added: “Working with a charity such as War Child shows a commitment to corporate social responsibility and Tune Hotels is keen to continue working with, and building partnerships, with local communities and businesses in all eight countries in which we operate. The four chosen cities drill down to a more local level and were chosen to tie in with current hotel locations or a rich musical history.”
War Child CEO, Rob Williams said, “Tune Hotels totally understand the importance of what we do, and I think their guests will too. Children suffer terrible damage in war zones around the world from Afghanistan to Syria. War Child helps children to overcome their trauma and find their feet in a world turned upside down by violence. Music, musicians and audiences have always been a big source of energy for this work, and we are delighted that, with help from Tunes Hotels, we will be able to reach more children in crisis.”
The ‘Tune Up’ festivals, showcasing come of the UK’s brightest new live music talent will be touring four major cities – London, Brighton, Manchester and Edinburgh in November.
Acclaimed indie band Yuck will headline Brighton’s Komedia on Monday 18 November, while London’s crown prince of glam, King Charles will headline the Scala in the capital on Tuesday 19 November.
Up in Manchester, War Child and Tune Hotels will be taking over the Ruby Lounge with incendiary homegrown four piece Embers on Wednesday 20 November, while Scottish Rachel Sermanni will be headlining Liquid Room in Edinburgh on Saturday 23 November.
To book tickets or for more information regarding the Tune Up festivals please visit www.tuneupfestivals.com.
For booking and further information about Tune Hotels, visit www.tunehotels.com.
For real-time updates and promotion alerts, guests can stay connected with Tune Hotels via Facebook at www.facebook.com/tunehotelsUK and on Twitter via www.twitter.com/tunehotelsUK. Join the conversation on #TuneupUK
[Tune Hotels Press Release]