Talk ‘N Text, the value brand of leading wireless services provider Smart Communications, Inc. (Smart) has renewed the engagement of Kapuso Primetime Queen Marian Rivera as its endorser.

With over 30 million subscribers nationwide, Talk ‘N Text is the country’s largest prepaid mobile service.

“It is our pleasure to have Marian Rivera continue representing Talk ‘N Text,” Smart Brand Equity Management Head Carlo Endaya said.

“With her positive outlook and influence, she effectively carries the ‘Araw-Araw Panalo’ message of the brand, which is about celebrating small everyday victories in our ordinary life,“ Endaya added.

Rivera, who rose to stardom for her engaging portrayals in hit television series such as ‘Marimar,’ ‘Darna,’ ‘Amaya’ and ‘Temptation of Wife,’ first inked an endorsement contract with Talk ‘N Text in 2009.

“I am just so grateful for the continued trust of Talk ‘N Text,“ Rivera said at the contract signing held at the Smart Tower on Ayala Avenue in Makati.

“Talk ‘N Text is very close to my heart because of its message that tells us to always look for winning moments in our daily life. Through its affordable services, Talk ‘N Text helps us to share these moments with our loved ones,” Rivera added.

A certified crowd-drawer, Rivera has been a main feature at Talk ‘N Text anniversary celebrations, dubbed as ‘Anibersaya.’ She recently graced shows held in Aparri, Binangonan and Tarlac, delighting throngs of Talk ‘N Text subscribers.

In celebration of Rivera’s contract renewal, Talk ‘N Text announced simultaneous special screenings of the actress’ latest hit comedy film ‘Kung Fu Divas’ as a reward for subscribers under the Talk ‘N Text ‘Loyalista’ program.

Pre-drawn loyal Talk ‘N Text subscribers would have a chance to see the blockbuster movie with their loved ones in special screenings set in Sta. Lucia Mall in Antipolo City; JTC Mall in Vigan, Ilocos Sur; SM City in San Fernando, Pampanga; Pacific Mall in Legazpi City, Albay; Island City Mall in Tagbilaran, Bohol; and Gaisano in Tagum, Davao del Norte.

“Following Marian Rivera’s contract renewal, Talk ‘N Text is thrilled to roll out more product offerings attuned to the needs of our growing number of subscribers,” Prepaid Business Group head Jane Basas noted.

“Of course, we stay committed to giving affordable rates for reliable services that are backed by the country’s most reliable mobile network. But on top of that, Talk ‘N Text will continue to give back to subscribers in ways that are simple, yet full of impact,” she added.

[Talk ‘N Text Press Release]