Success Story of Pangasinan’s ‘Puto King’ in Mutya ng Masa

Broadcast journalist Karen Davila tells the story of how millionaire and so-called “Puto King” of Pangasinan put up his business with an initial capital of only P70 this Wednesday (Sept 18) in “My Puhunan.”

Karen Davila with Mang Rufo

Mang Rufo may have grown up poor, but it didn’t stop him from taking risks. With the help of his wife Leonor, he made and sold puto from their initial capital of P70.

Their business expanded into what is now known as “Bella’s Calasiao Puto and Pasalubong Center,” the biggest supplier of puto calasiao in the province. Now, it produces 40,000 to 50,000 pieces of puto in different flavors every morning. From selling four kilos of puto before, now they produce 600 kilos worth P48,000 per day.

Now a millionaire, Mang Rufo was able to send all of his six kids to college, and now owns a house, as well as poultry, mango, and rice farms.

Mang Rufo wants to share his secrets to success with couple Melchor and Lani Estrada. He will give them little capital and teach them how to prepare puto and kutsinta.

Meanwhile, Doris Bigornia grants the wish of a couple with disabilities to be married in a Christian ceremony in “Mutya ng Masa” tomorrow (Sept 17). The program will surprise the couple by preparing the wedding that will be held at Fernwood Gardens. “Mutya ng Masa” will also give an ultimate makeover to the couple’s home.

Don’t miss “My Puhunan” this Wednesday (Sept 18), and “Mutya ng Masa” tomorrow (Sept 17), 4:15PM on ABS-CBN. For updates, follow @mypuhunan and @MutyaNgMasa on Twitter or like and

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