In celebration of its 20th anniversary, Star Cinema pays it forward and shares its success to the next generation of Filipino moviegoers via special outreach program, 'Star Cinema 20 Cares,' recently launched at Kamuning Elementary School in Quezon City.

The kick-off activity in Kamuning Elementary School was graced by “OTJ” lead actor Gerald Anderson.

‘Star Cinema 20 Cares’ is a year-long campaign jointly organized by Star Cinema’s movie stars and staff that aims to give back and reach out to kiddie Kapamilyas by treating them with unique ‘kwentuhan’ sessions, free viewing of Star Cinema child-friendly movies, and memorable gift-giving.

This month’s ‘Star Cinema 20 Cares’ is made possible in partnership with DZMM TeleRadyo and ABS-CBN Integrated Public Service.

For more information and latest updates about Star Cinema Cares, simply visit www.StarCinema.com.ph, http://facebook.com/StarCinema and http://twitter.com/StarCinema.