“Applause” is the first and lead single off the Fame Monster’s upcoming third studio album called “Artpop.”
Here is the synopsis of the video according to Interscope Records:
The music video was directed by Inez & Vinoodh and was released on August 19, 2013. It was first premiered on Good Morning America and was broadcast on screens in Times Square. Prior to its release, Gaga used her Twitter to reveal that it is inspired by the entertainer’s passion for shapeshifting, further adding, “Would you do ‘anything’ for the Applause? Iconography in motion, as magic.” DJ White Shadow further spoke about his collaboration with Gaga, saying “I watched the whole editing process. I went to New York with her and sat in a room for two days while she color corrected and went through the video frame by frame. She is such an intricate part of everything that moves, that it’s all a part of the same vision… She’s very into making sure that everything has its place. The video is really fun and exciting and she looks awesome in it. … It’s Lady Gaga! It’s a Lady Gaga video! It’s a good video. It’s really fun.” On the day of its premiere, Gaga said that her team used a lot of different looks with each being very representative of different parts of her and her obsession with transforming.
The video includes shots taken in both color and black-and-white, including artistic and complex scenes such as Gaga’s head on a swan, a scene in a bird cage, and the singer seated in a large top hat, as well as more simplistic scenes including Gaga walking in a black outfit wearing a headscarf, and the singer using white cloth, with scenes similar to the cover art of the single, featuring Gaga in bright make-up. Throughout the video bursts of color are shown theatrically. Gaga also wears hand-shaped lingerie and a seashell bra with matching shell decoration. Near the climax, the singer features in a purple, crystal-like scene, and at the end, the name of her album “ARTPOP” is spelled using hand gestures.
Watch the music video here: