ABS-CBN Tops National TV Ratings in June

ABS-CBN, the country’s largest and leading multimedia conglomerate, led all TV networks in terms of viewership as measured by the national TV ratings last June, with a recorded average total day audience share of 43%, up by a point from the previous month and 11 points higher than GMA’s 32%, according to data from Kantar Media.

ABS June

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN also continued its winning streak on primetime (6PM-12MN) as Filipinos nationwide tuned in to its news and entertainment programs, enjoying a one-point increase to an average audience share of 47%, or 17 points ahead of GMA’s 30%. Primetime is the most important timeblock when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

ABS-CBN’s primetime lead was bolstered by family drama “Ina Kapatid Anak” that ended its eight-month run with an average national TV rating of 35.3% for June. Its finale episode on June 14, meanwhile, garnered a whopping 42.9%.

“Maalaala Mo Kaya” still remains as the number one weekend program, rising four points from the previous month to 34.8% in June.

It was followed by superhero drama “Juan Dela Cruz” (34%), the recently concluded talent reality show “Pilipinas Got Talent 4” (30.4%), and “Wansapanataym” (30%).

The Twitter-trending and much-talked about singing-reality show “The Voice of the Philippines,” meanwhile, hit an average national TV rating of 29.4% for its first six episodes featuring the unique Blind Auditions round.

Queen of Pinoy Soap Opera Judy Ann Santos’ comeback teleserye “Huwag Ka Lang Mawawala,” on the other hand, premiered strongly with an average national TV rating of 27.3% for June, while “TV Patrol” is still the undisputed newscast in the country with 27.1%.

Kantar Media’s report showed that 12 out of the top 15 regular airing programs in June were produced by ABS-CBN, which also include the top-rating daytime program “Be Careful With My Heart” (24.5%), “Rated K” (23.9%), “Goin’ Bulilit” (19.7%), and “Apoy sa Dagat” (19.5%).

Sports fanatics also tuned in to ABS-CBN’s live coverage of the NBA Finals between the Miami Heat and San Antonio Spurs that earned a national TV rating of 22.7%.

ABS-CBN, meanwhile, won in other key territories on total day and earned audience share of 44% vs GMA’s 34% in Balance Luzon (areas in Luzon outside Mega Manila);
51% vs GMA’s 26% in the Visayas; and 55% vs GMA’s 22% in Mindanao.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

ABS-CBN earlier reported a net income increase of 66% to P508 million in the first quarter of 2013 from P306 million in the same period last year, due to strong regular advertising revenues and election-related ads.



12 Comments on ABS-CBN Tops National TV Ratings in June

  1. gildo on july 11,2013 02hrs. // July 11, 2013 at 2:23 am //

    wala nman tlagang tatalo sa abs-cbn,lahat nang palabas nla magaganda!sa sports….complito lahat ang basketball,including the NBA at lalo na yong boxing! paindigay sa beauty contest,lahat nang artista nla sikat, mga broadkaster nla at reporter ganon din…… lalo na yong tv patrol nla malinaw at mabilis at pantay ang pagbabalita. at makta mo nman cla ang pnakamaraming produktong advertisement,meaning to say……..malaki at malakas ang market or hatak nla sa mga manonood!!!! kawawang kanguso!isa lang ang sikat nyo,yong husband lover lang nga nag trending sa internet???????aminin nyo nlang kc na at tang-gapin sa inyong kaibuturan nang inyong puso,mula nuon hanggang ngayon…….pumapangalawa lang kayo sa abs-cbn!yan ang tanggapin ninyo……na kahit kailan gma is #2 sa mega manila at sa sa nationwide.

  2. true kapamilya // July 3, 2013 at 2:21 pm //

    KAYA NGA mhina ang pagpasok sa gma sa mga program nila kc ang binabasehan ng mga ADVERTISERS NGAYON AY YUNG nationwidw ratings.

  3. kawawang kapuso, pusoy na naman!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  4. Rhei0729 // July 3, 2013 at 10:55 am //

    ay ang daming bitter!!!!

  5. gwiyomi // July 2, 2013 at 11:20 pm //



  6. im not a loyal // July 2, 2013 at 10:55 pm //

    congrats!kapamilya,u deserve it to be the number one station of the philippines!!

  7. Anonymous // July 2, 2013 at 10:13 pm //

    ang galing talaga ng abs..

  8. Ano bang pinagmamalaki mo sa mega manila? Iilan lang yan bobo ang abs buong pilipinas haha

  9. Hoy tangang RJ! Ang balance Luzon ang kabuuan ng Mega Manila.. Kumbaga sa piZzA isang piraso Lang ang mega Manila at ang balance Luzon ung buong pizza Mismo! Gets? Mga bobo tlga ang mga kanguso!

  10. anung saysay ng mega kung talo naman cla sa nationwide rating. dih naman mega manila ang pilipinas, nationwide….. parang bata ka naman kung mag-isip….simple logic di mo makuha

  11. kamuning // July 2, 2013 at 8:36 pm //

    P&g and colgate palmolive choose abs to invest ads,,, even they are agb subscriber.,..

  12. kamuning // July 2, 2013 at 8:34 pm //

    Ung data ng megamanila nasa kamuning at payatas,,, dun nyo hanapin kapusod..ilan lng b ang megamanila s luzonvizmin..

Leave a comment

Your email address will not be published.