For the period March 1 to 31 (March 17 to 31 based on overnight data), GMA registered comfortable leads against rival networks ABS-CBN and TV5 in these two areas particularly important to advertisers.
Urban Luzon and Mega Manila account for 76 and 59 percent, respectively, of the total urban TV household population in the country.
In Urban Luzon, GMA scored an average total day audience share of 33.7 percent, higher than ABS-CBN’s 29.4 percent by 4.3 points, and TV5’s 15.2 percent by a notable 18.5 points.
Meanwhile, GMA also kept its ratings advantage in its bailiwick Mega Manila with a 34.5 percent total day household audience share, ahead of ABS-CBN’s 27.6 percent by 6.9 points, and of TV5’s 16.3 percent by 18.2 points.
17 programs from GMA made it to the list of the 30 most watched shows in Urban Luzon, while 18 programs from GMA were in the list for Mega Manila.
Multi-awarded news magazine program Kapuso Mo, Jessica Soho (KMJS) hosted by the country’s most awarded broadcast journalist Jessica Soho was a consistent top-rater in NUTAM, Urban Luzon and Mega Manila in March as it led all GMA programs in the respective lists of top-performing shows.
Other Kapuso shows that landed in the top programs list per area are the epic-drama Indio, weekly drama anthology Magpakailanman, movie special Kapuso Movie Night, recently-concluded primetime drama Pahiram ng Sandali, local version of the Koreanovela of the same title Temptation of Wife, newly-launched weeknight drama Mundo Mo’y Akin, GMA’s flagship newscast 24 Oras, Saturday night sitcom Vampire Ang Daddy Ko, family sitcom Pepito Manaloto Ang Tunay na Kuwento, the country’s longest-running noontime show Eat Bulaga, longest-running gag show in local TV Bubble Gang, comedy game show Celebrity Bluff, and television’s one and only sumbungan ng bayan Imbestigador, among others.
It is also worthy to note that GMA came ahead of ABS-CBN and TV5 in all dayparts (morning, afternoon and evening block) in Urban Luzon and Mega Manila.
The afternoon block also remains an exclusive terrain of GMA as it ruled over competition in the said two key areas as well as in NUTAM in the covered period.
GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS.
In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes as compared to Kantar Media’s 770 homes. Meanwhile, Nielsen has a nationwide urban sample size of 2,000 homes, which is statistically higher than Kantar’s sample size of 1,370.