Titled “Get in Get Happy,” the Volkswagen TV spot features a white guy going around his office and talking with a Jamaican accent, and ultimately getting his co-workers to do the same once they ride in a Volkswagen with him.
America’s Got Talent judge Piers Morgan tweeted right after the ad was aired:
That VW ad makes me a) happy and b) want to go to Jamaica immediately. What it doesn’t do is make me want to buy a VW. #Superbowl
The ad has already accumulated over 8.5 million hits on YouTube in less than a day.
Watch the VW TV spot below. Do you think it’s racist?