GMA Tops NUTAM in 2012, Keeps Nationwide Ratings Advantage for the 2nd Straight Year

Broadcast giant GMA Network, Inc. (GMA) ended 2012 on a positive note, leading other local free-to-air channels in full year nationwide TV ratings for the second consecutive year, according to data from the industry’s leading ratings service provider, Nielsen TV Audience Measurement.


GMA overtook its closest rival ABS-CBN in National Urban TV Audience Measurement (NUTAM) in January 2011, and has since sustained nationwide ratings leadership.

For the period January to December 2012 (December 16 to 31 based on overnight data), GMA scored an average total day household audience share of 34.4 percent, outscoring ABS-CBN’s 31.5 percent by 2.9 points, and TV5’s 15.1 percent by 19.3 points.

GMA’s lead in overall nationwide ratings was driven mainly by its strong ratings performance in the afternoon block, where it led competition by significant margins. In addition, GMA was also ahead of the other networks in the morning block.

GMA also led across all dayparts for the second straight year in the important areas of Urban Luzon and Mega Manila, which make up 77 and 59.5 percent of the total urban television households nationwide, respectively.

In Urban Luzon, GMA ruled over rival stations with a 38.2 percent average total day household audience share, ahead by 10.8 points over ABS-CBN’s 27.4 percent and by 23.6 points over TV5’s 14.6 percent average.

GMA also ended the year strongly in its bailiwick Mega Manila with an average total day household audience share of 39.2 percent, up 13.4 points over ABS-CBN’s 25.8 percent and ahead by 24 points over TV5’s 15.2 percent.

The GMA airing of the Pacquiao-Marquez 4 and Pacquiao-Bradley fights emerged as the top two most watched programs in 2012 across NUTAM, Urban Luzon and Mega Manila.

Other top performing programs of GMA last year were the Survivor Philippines Celebrity Doubles Showdown Finale, which ranked third in the over-all list in Urban Luzon and Mega Manila, Kapuso Mo Jessica Soho, Amaya, Munting Heredera, Eat Bulaga, 24 Oras, Biritera, Legacy, Luna Blanca, My Beloved, One True Love, Makapiling Kang Muli, Kapuso Movie Night Pinoy Flicks, Aso ni San Roque, Kapuso Movie Night, Naglalayag (Holy Week Special) and Pepito Manaloto.

This 2013, GMA is all set to roll out its new line-up of programs starting off with the fantasy drama Indio, the Network’s most expensive drama program to date, this January. Indio is topbilled by Senator Ramon “Bong” Revilla, Jr. and features some of the Network’s biggest stars.

Among the new entertainment programs that will also be launched in January are the afternoon drama Forever starring Heart Evangelista, Geoff Eigenmann and Gloria Romero, and Manny Pacquiao’s new show, Para Sa’yo ang Laban na ‘to.

GMA subscribes to Nielsen TV Audience Measurement along with 22 other paying subscribers including another local major television network (TV5), Faulkner Media, CBN Asia, 15 advertising agencies, and 4 regional clients.

In Mega Manila, Nielsen has a sample size of 1,190 homes versus Kantar Media’s 770 homes. Nationwide, Nielsen has a sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

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