This upbeat dance and electropop song with “multiplicity” as its theme. The music video begins with intercalated beauty shots of will.i.am and Spears and ends with Spears image multiplied, and will.i.am wearing several gold accessories not to mention the presence of flaming disco balls to intensify the “dark” tone of the song.
Notice the interpolation of the lyric “It’s Britney bitch”, taken from Britney’s 2007 single “Gimme More.”
“Scream and Shout” serves as the first single for will.i.am‘s album “#willpower” which is scheduled to be released in early 2013.
Watch the music video here: