GMA Network Maintains Nationwide TV Ratings Dominance

GMA Network, Inc., the Philippines’ number one broadcast network, recorded a strong start for the second half of 2012 with another month-long win in nationwide television ratings this July.

According to full July data (July 1 to 21 official data; July 22 to 31 overnight data), GMA Network scored 33.3 points in total day (6AM to 12MN) household audience shares in National Urban Philippines, 1.1 points higher than ABS-CBN’s 32.2 and 18.4 points higher than TV5’s 14.9.

During the same period, GMA grabbed the nationwide household audience share lead from closest competitor in the morning block (6AM to 12NN) with 30.7 points, 0.3 point higher than ABS-CBN’s 30.4.

GMA’s showing in the afternoon block (12NN to 6PM) nationwide remained strong – posting 13.3-point margin over ABS-CBN; and 24.2-point margin over TV5. In the evening block (inclusive of the heavily watched primetime [6PM to 11PM]), GMA improved its nationwide share points by 0.4 from June, while ABS-CBN’s dropped by two points.

In Urban Luzon, which comprises 77% of national urban television households, GMA made a definite win over ABS-CBN and TV5 in total day household audience share and across all time blocks.

GMA was the most watched free-to-air channel in the said area this July with 37.1 total day household audience share points versus ABS-CBN’s 27.9 and TV5’s 14.4.

Compared to its closest competitor’s performance in Urban Luzon, GMA was ahead by 5.8 points in the morning block, a whopping 21.4 points in the afternoon block, and 1.6 points in the evening block.

There were 16 GMA programs in the list of top 30 programs in Urban Luzon. These include flagship primetime newscast 24 Oras, weekend primetime top rater Kapuso Mo, Jessica Soho (KMJS), the first internationally franchised Filipino show Eat Bulaga, multigenerational primetime program Luna Blanca, Richard Gutierrez-starrer Makapiling Kang Muli, and One True Love, Alden Richards and Louise delos Reyes’ first primetime program.

In Kapuso bailiwick Mega Manila, which comprises 59.5% of national urban TV households, GMA registered a commanding ratings performance compared to ABS-CBN and TV5.

GMA recorded 37.9 total day household audience share points, 11.5 points higher than ABS-CBN’s 26.4, and 22.9 points higher than TV5’s 15.

Compared to ABS-CBN, GMA was ahead by 7.6 points in the morning block, a commanding 23.5 points in the afternoon block, and 4.2 points in the evening block.

There were 18 GMA programs included in the list of top 30 programs in Mega Manila, six of which made it to the list of top 10 programs. These are KMJS, 24 Oras, Eat Bulaga, Luna Blanca, Makapiling Kang Muling, and One True Love.

GMA subscribes to the Nielsen TV Audience Measurement along with 21 other companies including another major network, TV5; Faulkner Media; CBN Asia; 15 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local major TV network reportedly subscribing to Kantar Media, formerly known as TNS.

The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media’s 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared to the lower sample size of 1,370 utilized by Kantar Media.