Steve Wozniak, the Apple co-founder who graced Dancing with the Stars, is known for showing up in lines for new Apple products.

Steve Wozniak was in line for the iPhone 3GS back in 2009, and again for the iPhone 4 in 2010.

This year, Wozniak managed to get first place in line in front of the Apple Store in Los Gatos, California, waiting for his iPhone 4S.

He tweeted:

“The long wait begins. I’m first in line. The guy ahead was on the wrong side and he’s pissed.”

This is great publicity for the new Apple iPhone 4, with Steve Wozniak hitting the headlines for falling in line to purchase the gadget instead of just making a phone call to the company and get it delivered at the comfort of his home before it hit the stores.

Talk about free publicity worth thousands of dollars.