ABS-CBN Tops Primetime National TV Ratings in September

ABS-CBN Corporation once again dominated national TV ratings as it scored an average audience share of 42 percent or a whopping 12-point lead over GMA’s 30 percent in September on primetime from 6 PM onwards when TV viewing levels peak and where advertisers put most of their TV ad placements.

Data from Kantar Media also showed that in Metro Manila, ABS-CBN led all TV channels on primetime with an average audience share of 35 percent vs GMA’s 33%.

Thirteen out of the top 15 most watched programs in September were on ABS-CBN, sweeping the top ten slots. GMA’s top rating locally produced program, “Amaya,” only ranked 15th.

“MMK,” which is currently celebrating its 20th anniversary, topped the list with an average national TV rating of 32.8% also dominating the weekend programming, while “100 Days to Heaven” came in second with a rating of 32% and remains to be the number one weekday program.

The live airing of the prestigious “Miss Universe 2011” in Sao Paolo, Brazil where Shamcey Supsup bagged the third runner up honor, rated an unprecented 31% during daytime, heralding a new benchmark for a beauty pageant genre. This is in stark contrast to GMA-produced “Miss World” where the rival only rated 9.2% in primetime.

Meanwhile, “TV Patrol” is still the undisputed primetime newscast in the county as it earned an average TV rating of 28.1% vs GMA’s “24 Oras” (18.6%). “TV Patrol” also soared high to a rating of 32.6% Sept 26 as the entire country braced for the coming of Pedring. “24 Oras,” on the other hand, rated at 22.4% during the same day.

ABS-CBN’s newest primetime offering “Nasaan Ka Elisa?” instantly rose to 7th spot with an average rating of 25.3% and consistently beating GMA’s “Munting Heredera” hitting only an average rating of 19.4%.

Other Kapamilya programs in the top 15 were “My Binondo Girl” (27.4%), “Junior MasterChef Pinoy Edition” (26.4%), “Rated K” (24.6%), “Guns and Roses” (23.7%), “Pilipinas Got Talent” (22.8%), “Wansapanataym” (22.7%), “Maria La Del Barrio” (21.9%), and “Goin Bulilit” (20.9%).

ABS-CBN registered a consolidated net income of P1.7 billion in the first six months of 2011, while GMA Network reported only a P1.05 billion net income in the same period.

Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.


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