After much speculation, the Philippines’ leading broadcast network ABS CBN has been awarded the exclusive rights to air the highly anticipated Philippines visit of Thai hearththrob MARIO MAURER.
The deal, which includes all rights to exclusive coverage, TV guestings as well as the formalization of the much talked about 2012 movie project under Star Cinema, was confirmed by Joyce A. Ramirez of PR Asia Worldwide – the agency who won the bid to represent the 22 year old Thai superstar in the Philippines.
This October, Maurer steps in as Penshoppe’s latest endorser, following the brand’s highly successful series of top trending international campaigns headlined by British actor Ed Westwick of the popular series Gossip Girl.
“Mario will not only make Penshoppe a bigger fashion name across the borders. He will also help grow the market in the local and Southeast Asian region, especially knowing that he has a gained wide following among the younger set,” says Brand Director Alex Mendoza, on selecting the Thai star.
“Our new campaign which focuses on introducing THAI INVASION to the Philippines’ fashion and pop culture trend represents the exciting new changes happening to the brand now and we are very thankful to ABS CBN for joining us,” he added.
Maurer, known for his strikingly boyish good looks, and cool, young, free-spirited style, has proved much of himself in the regional entertainment industry. Aside from gracing magazine covers, he has shown sensational acting skills by top-billing films year after year.
Among the films that boosted Maurer’s name to public consciousness was The Love of Siam released in 2007. In his debut role, he played a conflicted teen who develops a romantic liking to his boyhood friend. His remarkable portrayal awed fans from the Philippines, winning a Best Actor award at the 2008 Cinemanila, an annually-held international film festival in the Philippines.
In 2010, Maurer also starred in First Love (Crazy Little Thing Called Love), a romantic-comedy which saw him garnering major acting awards, and assured him a spot as one of the region’s most sought-after stars.
Maurer, meanwhile, is expected to arrive in the Philippines this October to shoot the Penshoppe campaign with renowned Hollywood photographer Darren Tieste. He is also expected to formally sign his movie deal with Star Cinema during the same trip as well as make special guest appearances.
Meanwhile, fans will have the opportunity to meet and greet Mario Maurer as PENSHOPPE in cooperation with ABS CBN is set to host a Fan Conference for the Thai heartthrob. The gathering will be held on October 28, 2011 (Friday) 1PM at the PICC Plenary Hall in Manila (gates open at 11AM). The FanCon will be hosted by fellow Thai presenter VJ Utt with special live performance by pop Asian girl group Blush.
To avail entry, one must complete a stamp card promo available at all PENSHOPPE boutiques nationwide. Every P500.00 entitles the bearer to one (1) stamp. Completion of ten (10) stamps entitles access to the event and the bearer must submit the original completed stamp card at any PENSHOPPE outlet in exchange of the final entry pass.
Mechanics for the FanCon entry can be found on PENSHOPPE’s official Twitter and Facebook pages.
(Mario Maurer (center) flanked by PR Asia’s Joyce A. Ramirez and Penshoppe Brand Director Alex Mendoza.)