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More Pinoy Households Watch ABS-CBN in August

ABS-CBN soars high on primetime TV.

More households in the Philippines tune in to ABS-CBN to be entertained and informed especially when TV levels peak at its highest during primetime from 6 PM to 12 midnight.

Data from Kantar Media showed that ABS-CBN remains to be the number one TV network with a national audience share of 43 percent in August primetime or a whopping 13-point lead over GMA’s 30 percent.

Advertisers, which invest majority of their TV ad spending on primetime, look at the TV ratings and audience shares of programs and TV networks to place their TV commercials in order to reach more households as frequently and efficiently as possible.

ABS-CBN programs secured 13 out of the top 15 most-watched programs in the country, making it the top choice for advertisers to put their advertising budget.

The multi-awarded and longest running drama anthology in Asia “MMK” (33.7%) hosted by ABS-CBN President Charo Santos-Concio took the top spot followed by weekday top-rater “100 Days to Heaven” (31%) and the recently concluded top-caliber action-drama series “Minsan Lang Kita Iibigin” (30.9%).

“TV Patrol” also ruled all newscasts in the country and secured the sixth spot with an average national rating of 28.6% as compared to its rival “24 Oras” with only 19.5%.
Newly premiered programs “My Binondo Girl” (28%), “Junior Masterchef Pinoy Edition” (27.8%), and “Maria La Del Barrio” (22.6%) also fared well on its pilot airings and instantly rose to ranks of the monthly top 15.

Other Kapamilya programs in top 15 most-watched programs nationwide for August are “Pilipinas Got Talent (Sunday)” (29.5%), Pilipinas Got Talent (Saturday)” (28.6%), “Guns and Roses” (27%), “Rated K” (26.3%), “Mula sa Puso” (23.5%), and “Junior Masterchef Pinoy Edition: The Appetizer” (22.9).
ABS-CBN obtained a national TV audience share of 36% in August, higher than GMA’s 35%.

Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

ABS-CBN registered a consolidated net income of P976 million in the first three months of 2011, while GMA Network reported a P534 million net income in the same period.

ABS-CBN’s earnings before interest, taxes, depreciation and amortization or EBITDA hit P2.1 billion in the first quarter of 2011 while GMA Network’s EBITDA was P926 million. ABS-CBN delivered consolidated revenues of P6.6 billion from advertising and consumer sales.

23 Comments on More Pinoy Households Watch ABS-CBN in August

  1. Tanga, TANGA ka talaga, basahin mo ang mga subscribers sa kantar, kahit discovery channel nag su subscribe sa kanila at marami pang ibas, mag basa basa ka rin bobo

  2. ABitterSCBN // September 8, 2011 at 12:44 pm //

    it’s so funny…they can’t even pay their debts with their own income…and they are no longer the No. 1 TV station in the Philippines based on the latest Kantar survey where ABS is the only free-to-air TV subscriber…lols

  3. TV 5, SOLAR, GMA7 AT 19 ADVERTISING C0MPANIES subscribe to AGB-NIELSEN // September 8, 2011 at 6:47 am //

    kalokohan.

  4. BORACAY RHUM // September 8, 2011 at 1:09 am //

    Congrats! Proud to be kapamilya.

  5. Congrats ABS!,I’m proud to be a Kapamilya…haha

  6. Well, all I can say is Kapamilya Network soars high amidst not-so-poor economy. I believe that the network can instill its lead all throughout the decade even in the future. Many have said, TV 5 will be a threat, so what’s up now? Where are you people who have said this? GMA as well? Stop Willie! You’re immature, greedy and USELESS. Nothing can ever beat ABS-CBN.

  7. Well, all I can say is Kapamilya Network soars high amidst not-so-poor economy. I believe that the network can instill its lead all throughout the decade even in the future. Many have said, TV 5 will be a threat, so what’s up now? Where are you people who have said this? GMA as well? Stop Willie! You’re immature, greedy and USELESS. Nothing can never beat ABS-CBN.

  8. KAPUSO/KAPATID NA TAYO // September 7, 2011 at 5:46 pm //

    well, very credible ang source kasi panalo ang kapamilya..pro kung sa gma7..malamang gumugulong na sa protesta ang mga kapams na to na nasa itaas ng comment ko….haha…mga kapams..fyi…sa kantar lang no.1 ang abs pro sa totoo lang….waley na ang abscbn nio lalo na dito sa middleast dahil olats na sila sa combination ng abc5 at gma7 sa orbit….eh puro retoke pa ang mga shows sa tfc…belat…haha

  9. bma lkbs dnd l s snnlc // September 7, 2011 at 4:05 pm //

    ds shsmff
    nod cmmcdsns l abl md,sjma ba dnsbsbnsnsnsnsmdnsbbx vbd snfgg ivan

  10. winterfire // September 7, 2011 at 2:15 pm //

    hehehe natawa ako sa ABS na CONSOLIDATED NET INCOME vs. GMA-7 na NET INCOME.

    Ano na lang kaya kung hindi consolidated ang income ng ABS, magkano na lang kaya?

    Go ABC-5.

  11. Congrats ABS and congrats mga kapamilya =)

  12. kapamilyados // September 7, 2011 at 10:26 am //

    @randy: BRAVO, i strongly agree..All the Best Shows (and Talents, Movies, Endorsers, Records, etc.) Come from the Brightest Network……….ABS-CBN!! No network comes close……….. =)

  13. Lokohin niyo sarili niyo mga KAPAMS sa TNS ay ang ABS CBN lang nagiisang subscriber kaya di credible, Pati si Charing nunal di naniniwala diyan.

    Kasi ang IDOL at GONES AND LOSES ang taas ng ratings pero tigok naman

  14. d best tlaga ang kapamilya …luv it =)

  15. income pambayad lang sa utang

  16. emilio cruz // September 7, 2011 at 5:13 am //

    number ono naman tlaga ang kapamilya kya wag maniwala sa mga press release ng kapuso ntwrk.

  17. venus rahaha // September 7, 2011 at 3:50 am //

    its worth watching every shows of abs hindi bakya.no wonder they are the number 1 and always the undisputed tv station in the country.Congrats kapamilya

  18. PROUD TO BE A KAPAMILYA!!!

  19. with or without this report , the evidence is already there. who are the most credible and sought after endorsers, who holds the top earning Filipino movies, the hottest music CD and video, the most requested artists inside and outside the country?

  20. Very well said

  21. keep it up kapamilya..congrats nga pala kay christian and karylle for the kitchen musical.sana more filipino local artists pa ang mabibigyan ng international appearances like jericho.we are so proud of you..

  22. Thats right kapamilya is d #1 netw0rk…panis ang iba!pabalik-balik ang st0ries nila.yang amaya napan0od kuna yan dati,s hap0n ng lang.

  23. mas maganda at mas may sense naman talaga mga shows sa kapamilya. congrats! 🙂

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