GMA-7 Widens Gap in National TV Ratings at the Start of 2nd semester 2011

GMA Network, Inc. (GMA) made a strong start this second semester of 2011 as it posted solid margins on national television ratings, as validated by broadcast industry's most trusted ratings service provider, Nielsen TV Audience Measurement.

According to full July household data (July 24 to 31 based on overnight ratings) in National Urban Television Audience Measurement (NUTAM), GMA posted a total day average audience share of 34.2 points, 2.8 points ahead of ABS-CBN’s 31.4; and 18.8 points higher than TV5’s 15.4.

Based on an estimated five viewers per household, the gaps translate to almost 500,000 more viewers from all over the country who favored GMA over ABS-CBN; and 3.5 million viewers who watched GMA instead of TV5.

In the list of overall top 30 programs less specials, during the period, GMA outnumbered ABS-CBN with 16 entries. GMA was noticeably strong in the afternoon block (from 12nn to 6pm) as it won by double-digits over competitors ABS-CBN and TV5.

In Urban Luzon, which comprises 77 percent of total television households nationwide, GMA also posted double-digit margins versus ABS-CBN and TV5 in household audience shares. GMA was 11.3 points ahead of ABS-CBN with 37.9 points versus 26.6 points. GMA was likewise ahead of TV5’s 16.7 points at a larger margin of 21.2 points.

The lead means 1.6 million more viewers in the area preferred GMA over ABS-CBN; and 3.1 million more viewers favored GMA over TV5.

In viewer-rich Mega Manila, which makes up 58 percent of total television households nationwide, GMA scored 38.6 share points, 13.2 points ahead in this bailiwick as compared to ABS-CBN’s 25.4; and 21.3 points away from TV5’s 17.3 points. The figures translate to GMA having 1.5 million more viewers over ABS-CBN; and 2.4 million more viewers over TV5.

There were 20 GMA programs in the list of overall top 30 programs less specials in Urban Luzon; while 21 GMA programs made it to the same list in Mega Manila. In the top 10 roster, GMA almost made a clean sweep with nine entries in Mega Manila, and seven in Urban Luzon.

Amaya, Munting Heredera, and Eat Bulaga were the top three programs in both areas. Other GMA programs that made it to the top 10 lists in Urban Luzon and Mega Manila include Captain Barbell, 24 Oras, Kapuso Mo, Jessica Soho, and Kap’s Amazing Stories.

Manny Pacquiao’s Manny Many Prizes also made a hit debut last July 16 as it surpassed ABS-CBN’s TV Patrol Weekend and Wansapanataym in Mega Manila weekend primetime ratings.

Richard Gutierrez’s Captain Barbell made a heroic bow during its last episode on July 29 as it beat ABS-CBN’s top primetime contender 100 Days To Heaven, which is now up against Marian Rivera’s epicserye Amaya, in Mega Manila and Urban Luzon.

Nielsen translates one rating point in NUTAM to 90,890 households and 421,530 viewers. In Urban Luzon, one rating point equals 69,700 households and 320,350 individuals; while in Mega Manila, one rating point is equivalent to 52,470 households and 239,070 individuals.

The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only major local TV network reportedly subscribing to Kantar Media, formerly known as TNS.

In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 880 homes as compared to Kantar Media’s 770 homes. Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

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