As part of the promotions for the music video, 2NE1’s Dara began a “NOT UGLY” campaign through her Me2day to give strength to those who are lacking confidence.
Dara posted the following on her Me2day account:
To those who think they’re ugly! Please comment on my Me2day with your reason and an explanation! I~! This Ssan-teacher will show you exactly why you aren’t ugly. Starting today until August 14th, anyone, male or female, can apply! Everyone has something pretty! Come on to Ssan-teacher ^.^.”
Ten special fans who apply to the “NOT UGLY” campaign will be presented with a special event to help boost their self esteem.
Watch the music video for “Ugly” here: