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‘Pureza’ Earns P8.46-M in First 5 Days

The comedy movie "The Adventures of Pureza: Queen of the Riles" managed to earn P8.46 million from July 13–17, despite the opening of the final "Harry Potter" film.

For the opening weekend of July 13 to 17, Box Office Mojo reported that the launching movie of Pinoy Big Brother winner Melai Cantiveros titled “The Adventures of Pureza: Queen of the Riles” has managed to earn P8.46 million on its first 5 days (Wednesday to Sunday) and ranked 4th overall. The film braced the highly-anticipated opening of “Harry Potter and the Deathly Hallows Part 2” which topped Philippine box-office with a haul of P154.1 million in 4 days (Thursday to Sunday).

Following the “Harry Potter” film is “Transformers 3” which added P26.63 million to its 3 weeks total of P382.72 million. The Michael Bay-helmed movie is currently the top-grossing film in the Philippines for 2011 so far.

Another local movie “Temptation Island” placed third overall and managed to rake in P13.94 million. It now has a running gross of P55.42 million in 2 weeks.

Here’s the Philippine box office tally (Top 10) for the opening weekend of July 13 to 17, 2011 according to Box Office Mojo (premiering movies are highlighted in yellow):

TW LW Movie Weekend Gross Gross-to-Date Week
1 N Harry Potter and the Deathly Hallows Part 2 P154.11-M P154.11-M 1
2 1 Transformers: Dark of the Moon P26.63-M P382.75-M 2
3 2 Temptation Island P13.94-M P55.42-M 2
4 N The Adventures of Pureza: Queen of the Riles P8.46-M P8.46-M 1
5 3 Monte Carlo P0.83-M P17.19-M 3
6 4 Green Lantern P0.42-M P132.3-M 5
7 5 The Hangover Part II P0.19-M P27.7-M 6
8 6 Mr. Popper’s Penguins P0.11-M P21.55-M 5
9 8 X-Men: First Class P0.06-M P154.92-M 7
10 9 Super 8 P0.03-M P41.1-M 6

HIGHEST-GROSSING FILMS IN THE PHILIPPINES FOR 2011
(As of July 20, 2011)

1. Transformers: Dark of Moon – P382.75-M *
2. Kung Fu Panda 2 – P198.24M
3. Thor – P173.98M
4. Pirates of the Caribbean: On Stranger Tides – P155.32M
5. X-Men: First Class – P154.92M
6. Harry Potter and the Deathly Hallows Part 2 – P154.11M *
7. Green Lantern – P132.3M *
8. Fast Five – P126.8M
9. Catch Me…I’m In Love – P120.21M
10. In the Name of Love – P117.2M

TOP-GROSSING PINOY FILMS FOR 2011 SO FAR
(As of July 20, 2011)

1. Catch Me…I’m In Love – P120.21M
2. In the Name of Love – P117.2M
3. Pak! Pak! My Dr. Kwak! – P72.31M
4. Bulong – P67.27M
5. Who’s That Girl? – P58.31M
6. Temptation Island – P55.42M *
7. Forever and a Day – P44.73M
8. My Valentine Girls – P44.26M
9. Tumbok – P10.53M
10. The Adventures of Pureza: Queen of the Riles – P8.46-M *
====================================
11. Tum: My Pledge of Love – P5.16M

Note: All movies marked with an asterisk (*) are still showing in theaters

Figures are estimates from third party tabulator Box Office Mojo

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