Kim Hyun Joong displays a different persona compared to his SS501 days. Hyun Joong has taken the most generic route out of all the SS501 member’s solo activities: typical synthesizer instrumentals, heavy beats and catchy choruses as well as bubblegum pop.
Kim Hyun Joon’s completed his tour both in the U.S. and South Korea and later on, hit back the studio and recorded this mini-album with album producer Steven Lee.
Together with Japanese group, V6 and KAT-TUN’s producer Steven Lee, Kim Hyun Joong involved himself in the album-making just to reveal more of himself as a solo artist. Break Down boasts a total of six songs, with one instrumental version of the title track.
The title track ‘Break Down’ is a powerful synthesized song with an urban style which features a stylish rapping of South Korea’s Double K; and Ken Lewis, as the single’s producer. Ken Lewis is the producer of Eminem, Kanye West, Usher and John Legend. The music video for ‘Break Down’ was simultaneously released with the single’s digital release.
Marking his comeback to the music scene, the album also boasts the previously released single “Please” in which Kim Hyun Joong portrayed a different and mature image in his music video. Other album highlights include ‘Intro (Let Me Go)’ where Kim Hyun Joong opens with a magnificent pipe organ melody. Also in the album is the song ‘Kiss Kiss’ another pop/ dance song but accompanied with an acoustic guitar and dance-y beat ‘Yes I Will.’
Aside from the Philippines, Break Down will also be released in South Korea, Mainland China, Taiwan, Hongkong, Thailand, Singapore and Malaysia.
Kim Hyun Joong is the leader of popular boyband SS501 and a prominent style icon in Korea. He has won awards and have gained his popularity among the South East Asian countires for his role as Ji Hoo in the 2009 hit drama series Boys Over Flowers over ABS-CBN. He is now known worldwide as Baek Seung Jo/Gelo in the hit series drama Playful Kiss which is now being aired by GMA-7.
Watch the music video for “Break Down” here:
(Press release by PolyEast Records)