ABS-CBN continues to dominate the homes of Filipinos in Luzon, the Visayas, and Mindanao in the viewer-rich primetime block (6 PM to 12MN), where advertisers invest 75% of their TV ad spending, with a national audience share of 44% or 15 points higher than GMA’s 29%.
ABS-CBN remains as the country’s number 1 network for the first half of 2011 with 36% against GMA’s at 34% in total day shares. The lead has grown wider quarter on quarter with ABS-CBN’s 36% vs GMA’s 35% in the first quarter, and ABS-CBN pulling away with 37% vs GMA’s 32% by the second quarter.
The Kapamilya Network’s primetime teleserye “Mara Clara,” which Filipinos followed religiously through the months until its intense finale last month, topped the list of most watched regular programs for June with an average rating of 38.6%
“100 Days to Heaven,” currently the top running weekday program, captivated audiences with its storyline and superb acting performances with 34%. This was followed by weekend top-rater “Maalaala Mo Kaya” with 30.8%
“TV Patrol,” on the other hand, is still the undisputed number one newscast in the country with an average TV rating of 27.5% or nine points higher than GMA’s “24 Oras” (18.7%).
ABS-CBN’s airing of the NBA Finals between the Miami Heat and the Dallas Mavericks garnered a record-high average national TV rating of 19.1%, considered to be very strong for a morning block airing. By airing on ABS-CBN, the NBA finals reached more Filipino viewers and enjoyed its strongest TV ratings performance in recent years.
Out of the top 15 currently running programs, ABS-CBN took eleven spots and secured the top eight slots. They are “100 Days to Heaven” (34%), “Maalaala Mo Kaya” (30.8%), “Guns and Roses” (28.7%), “Pilipinas Got Talent” (28.4%), “TV Patrol (27.5%), “Minsan Lang Kita Iibigin” (26.6%), “Rated K” (23.8%), and “Wansapanataym” (23%). Joining them in top 15 are “Gandang Gabi Vice” (20.1%), “Goin Bulilit” (20%), and “Mula sa Puso” (18.8%).
In Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a whopping 19-point lead with 48% audience share vs GMA’s 29% in primetime.
In the Visayas, ABS-CBN primtime pulled away with a 65% audience share vs GMA’s 17% while in Mindanao, ABS-CBN’s audience share averaged 62% vs GMA’s 15%. The Visayas and Mindanao are certified Kapamilya territories as their top 35 most watched regular programs are all ABS-CBN programs.
Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.
ABS-CBN registered a consolidated net income of P976 million in the first three months of 2011, while GMA Network reported a P534 million net income in the same period.
ABS-CBN’s earnings before interest, taxes, depreciation and amortization or EBITDA hit P2.1 billion in the first quarter of 2011 while GMA Network’s EBITDA was P926 million. ABS-CBN delivered consolidated revenues of P6.6 billion from advertising and consumer sales.