Justin Bieber decided to launch a perfume for girls!

Justin Bieber‘s scent is called “Someday” and it’s for girls. So who can better market the product than Justin himself!

Check out the TV commercial featuring pretty model Dree Hemingway who is being sniffed by the Bieber himself.

All proceeds from “Someday” will be donated to Pencils of Promise and the Make a Wish Foundation.

Watch the “Someday Perfume” TV commercial here: