"Tum: My Pledge of Love" starring Robin Padilla and Mariel Rodriguez is a certified box-office flop!

“Tum: My Pledge of Love” premiered in theaters last April 6 and got an average daily box-office gross of about P500 thousand to P750 thousand according to third party tabulator Box-office Mojo. This explains why some theaters in Mega Manila pulled out the movie early and did not even allow it to run for one whole week.

The Robin Padilla-Mariel Rodriguez movie is currently the lowest-grossing Pinoy mainstream film for 2011. But looking at the bright side, Tum‘s 5-day gross of P3.71 million is P2 million higher than 2010’s “Emir” which had a 5-day gross of only P1.9 million (CLICK HERE FOR RELATED ARTICLE).

“Emir” and “Tum” are somewhat similar since both tackle foreign cultures and both have musical elements. Does it mean that local producers should avoid making “cultural/musical” movies in the future?

Here’s the Philippine box office tally (Top 10) for the opening weekend of April 6 to 10, 2011 according to Box Office Mojo (premiering movies are highlighted in yellow):

TW	LW	Movie	Weekend Gross	Gross-to-Date	Week
1	N	Rio	P24.58 M	P24.58 M	1
2	1	Catch Me…I’m In Love	P11.89 M	P108.38 M	3
3	N	The Roommate	P5.6 M	P5.6 M	1
4	2	Sucker Punch	P5.14 M	P41.24 M	3
5	N	Tum: My Pledge of Love	P3.71 M	P3.71 M	1
6	N	Hall Pass	P3.55 M	P3.55 M	1
7	3	Hop	P2.88 M	P8.91 M	3
8	5	Source Code	P2.1 M	P6.71 M	2
9	4	World Invasion: Battle Los Angeles	P1.44 M	P37.79 M	5
10	6	Red Riding Hood	P0.84 M	P56.62 M	5

HIGHEST-GROSSING FILMS IN THE PHILIPPINES FOR 2011
(As of April 10, 2011)

1.Catch Me…I’m In Love – P108.38M *
2. Gulliver’s Travels – P82.33M
3. Bulong – P67.27M
4. I Am Number Four – P64.38M
5. The Tourist – P62.28M
6. Who’s That Girl? – P58.31M
7. Red Riding Hood – P56.62
8. The Green Hornet – P48.19M
9. Tangled – P47.59M
10. My Valentine Girls – P44.26M

Note: All movies marked with an asterisk (*) are still showing in theaters

Figures are estimates from third party tabulator Box Office Mojo