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Rico Blanco Teams Up with Sesame Street for Education Campaign

The producers behind world renowned children’s television show Sesame Street and multi-awarded recording artist and "Imortal" star, Rico Blanco are kicking off a new education campaign called “Sesame Street Kid Ako”, (I am a Sesame Street Kid).

In a press release posted in Warner Music Philippines’s blog, they announced that they will put up a “Sesame Street” corner with TV and DVD set, and books in a public school for the whole month of March to encourage laughter and learning at an early age. Walkaround Elmo and Cookie Monster will be on hand to join in the education celebration.

As ambassador of the Sesame Street project, Blanco will be the face and voice of the campaign in generating support from the media and sponsors and encourage all his friends and fans of his music to participate. The partners will kickstart the campaign in one school and hope to secure sponsorship to create additional Sesame Street corners in public schools throughout the Philippines.

“Rico, a wonderfully talented artist, truly connects with his fans through the power of media,” said Maura Regan, Senior Vice President and General Manager, Global Consumer Products, Sesame Workshop. “His appeal and influence are undeniable and we are thrilled to be working with him to encourage a love of learning with young children in the Philippines.”

Rico was thrilled at the opportunity to be part of the campaign. “I feel blessed to be given this chance to help.” The self-confessed Sesame Street Kid shares, “We’d watch the program everyday and would never miss an episode. We loved the characters, the skits, the art, the music! We would always sing (and sometimes dance!) along to the songs. In fact, along with the Beatles, I’ve always credited Sesame street as one of my biggest early musical influences, shaping my taste in music as a kid, and the kind of music I would later gravitate to as a grown up.”

“As a part of the “Sesame Street Kid Ako” campaign, Blanco will also be working on rock versions of two classic Sesame Street songs which will be performed at a mall concert series. Details to be announced.”

Viewers can catch Sesame Street programming on Disney Asia.

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

Image courtesy of Sesame Workshop

18 Comments on Rico Blanco Teams Up with Sesame Street for Education Campaign

  1. Chakamilya world class talent. lalakeng artista kung di bakla pahada sa mga baklang execs ng network mga babaeng pahada din sa mga tiborsyong execs.. yan ang meaning ng world class talent haha nakaka GMEWWW talaga // March 18, 2011 at 4:06 pm //

    Mga Ungas na chakamilya mag concentrate na ngalang kayo sa mga pokpokserye nyo palibhasa mga malelebog kayo hahaha 🙂

  2. party payatas!PANIS! // March 17, 2011 at 9:24 pm //

    tama tirahin mo pa mga kanguso!bwahahaha!

  3. yahoooooooooooooooooooooooooooooooooooooo!

    😎

  4. GO ALEX G.! Hahahaha!!!!

  5. @11, 12

    at your service..

    😎

  6. kapukpok // March 17, 2011 at 7:01 pm //

    @ 21, What? Angels ng GMA7? Baka fallen angels ng GMeew? Hindi mo ba alam na lahat ng mga demonyo ay mga dating anghel.

  7. ALEx G; Did YOU KNOW NA AKO AY BAkLANG WALANG MODO AT KALAHI KO NANAY AT TATAY KO NA DEMONYO RIN SINUHOLAN NG DEMONYONG LOPEZ PARA MAGHASIK NG KADEMONYOHAN? // March 17, 2011 at 6:28 pm //

    ito ang baklang walang pinag aralan at bayaran ng demonyong dos

  8. ALEx G; Did YOU KNOW NA AKO AY BKALANG WALANG MODO AT KALAHI KO NANAY AT TATAY KO NA DEMONYO RIN SINUHOLAN NG DEMONYONG LOPEZ PARA MAGHASIK NG KADEMONYOHAN? // March 17, 2011 at 6:23 pm //

    Si Alex G; ay baklang demonyo na binayaran ni LOPEZ na demonyo rin para magsalita ng ganyan…angels ng gma7.patayin ang mga demonyong pipol of dos

  9. Imortal Panalo // March 17, 2011 at 6:15 pm //

    ongrats Rico Blanco, i love your new song Kahit walang sabihin, so cool and kakainlove boses mo.

  10. Erneil Badayos // March 17, 2011 at 5:06 pm //

    Hello, I’m Erneil. Interested? We are looking for 5 good people to come work with us in a part or full time basis…
    We are an advertising company that does Print Ads, Events, Magazines, Photo shoots and a lot more.
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  11. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 17, 2011 at 4:53 pm //

    Cheating & Data Tampering, Desperate Publicity, Mind Conditioning, Mislead Info’s, Rating Manipulations, etc.
    😎

  12. alex g: Did you know that gma7 was always the first channel that SIGNS-OFF the tv? And terminated by KBP for Television Code violations? Did you also know that AGB Nielsen Media Research has a pending case here & abroad? // March 17, 2011 at 4:53 pm //

    Early Signing-Off, Cost Cutting, Debt Increase & Financial Crisis.
    Words that best describes gma.
    😎

  13. alex g: What happened to the Titan Plugs of gma? It seems like a shrinking Titanic. I think that's what you called, "KARMA". // March 17, 2011 at 4:52 pm //

    Boboserye, Copyserye, Flopserye, Peryaserye, Pornoserye, O.A.serye, T.H.serye, etc.
    Tatak-gma.
    😎

  14. alex g: gma, known for "Cheating, Data Tampering, Desperate Publicity, Mind Conditioning, Mislead Info's, Rating Manipulation & Self Proclaim" (w/ AGB & PEP). KARMA, "Here I come". // March 17, 2011 at 4:52 pm //

    Secret Weapons ng gma).
    😎

  15. alex g: Kapit-Tuko tlga si gozon sa ratings, (as usual pag PANIC time). TALUNAN kasi sa lahat ng bagay, mapa Ads, Awards, Movies o Endorsements. // March 17, 2011 at 4:52 pm //

    Weakness tlga ng gma ang lumaban ng patas.
    😎

  16. alex g: AM/FM Programs, Balance Programming, Daytime/Primetime Shows, Foreign Programs, News Channel/Program, Promos, Regional Network Events, Sports, Station ID, TV Format, Timeslot, etc. (kinopya lahat ng gma). // March 17, 2011 at 4:51 pm //

    Konting Delicadeza naman gozon.
    😎

  17. alex g: "Walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, walang bahid pulitika, serbisyong totoo lang", Dahil d natutulog ang balita, BAYARAN niyo kami para gumawa ng commercials 24 oras". // March 17, 2011 at 4:51 pm //

    Dahil sa Pera, nawala tuloy prinsipiyo.
    Mga mukhang pera tlga.
    😎

  18. alex g: Valentines Box Office King daw, ni wala nga kasabay na Filipino movie eh, 44.26M in 3 weeks lang!? (as compared to BULONG with 67.27M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // March 17, 2011 at 4:51 pm //

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito”.
    -lily monteverde (how stupid).
    😎

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