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ABS-CBN Widens Lead on Primetime and Most Cost-Efficient in February

“Mutya,” “Mara Clara,” and “Imortal,” capture Mega Manila TV ratings as well.

ABS-CBN Corporation, the country’s largest multimedia conglomerate, widened its lead over rival TV stations in February with a 41% audience share on primetime (6PM-12MN).

Data from Kantar Media/TNS show that ABS-CBN improved its primetime audience share last month to enjoy a ten-point lead over GMA Network’s 31% and more than twice the audience share of ABC TV5’s 16%.

Leadership in primetime is important for a TV network because it has the most number of viewers. February’s figures show that TV Patrol continues to be the most-watched news program with an average rating of 26.7% nationwide vs 24 Oras’ 20.5% and Willing Willie’s 11%.

ABS-CBN primetime teleseryes Mara Clara (34.9%), Mutya (31.8%), and Imortal (26.4%) have beaten GMA’s Dwarfina (17.8%), Machete (17%), and I Heart You Pare (16.2%) nationwide.

Interestingly, GMA Network lost its primetime leadership last month in Mega Manila, the area that includes viewer-rich Metro Manila and which the Kapuso network considers as its stronghold. ABS-CBN’s Mara Clara (28%), Mutya (23.5%), and Imortal (22.1%) trounced GMA’s Dwarfina (21.4%), Machete (20.2%), and I Heart You Pare (20.6%).

In the top 10 list of most-watched TV programs nationwide, ABS-CBN secured nine slots. Mara Clara (34.9) topped the list followed by Mutya (31.8), Noah (30%), Pilipinas Got Talent (28.6), TV Patrol (26.7%), Imortal (26.4%), Rated K (23.9%), Maalaala Mo Kaya (22.5%), and Goin Bulilit (21.3%) getting the last spot.

Overall, ABS-CBN remains as the country’s number one TV network with a 36% audience share for the month of February, higher than GMA’s 35% and ABC TV5’s 13%.

In Balance Luzon or areas outside Mega Manila, ABS-CBN’s audience share averaged 38% vs GMA’s 35%.

In the Visayas, five out of every ten households watched ABS-CBN (54%) or more than double the number of households that watched GMA (24%).

The same trend was seen in Mindanao. Almost six out of ten households watched ABS-CBN (53%) while only a fifth of them tuned in to GMA (21%).

Industry sources say ABS-CBN continues to be the most efficient for advertisers especially on primetime wherein most of the ad placements are made, while GMA’s core primetime offerings are less cost-efficient vs ABS-CBN and ABC TV5.

ABS-CBN generated net income of P2.9 billion for the first nine months of 2010, as it sustained into the third quarter the strong growth momentum in regular advertising revenues in the first semester. This profit level is more than double the net income of P1.3 billion in the first nine months of 2009.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

50 Comments on ABS-CBN Widens Lead on Primetime and Most Cost-Efficient in February

  1. alex g: "Walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, walang bahid pulitika, serbisyong totoo lang, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // March 4, 2011 at 12:03 am //

    ….

    PERA lang pala katapat ng gma news anchors/reporters para gumawa ng commercials, nawala tuloy prinsipiyo (baliw).

  2. alex g: Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 36.21M in 2 weeks lang!? (as compared to BULONG with 64.28M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // March 4, 2011 at 12:03 am //

    ….

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito”.

    -lily monteverde (baliw).

  3. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 11:58 pm //


    Cheating & Data Tampering (c/o AGB), Desperate Publicities (c/o PEP), Mind Conditioning, Rating Manipulations, etc.

  4. alex g: Did you know that gma7 was always the first channel that SIGNS-OFF the tv? Did you also know that AGB Nielsen Media Research has a pending case here & abroad? // March 3, 2011 at 11:58 pm //


    Early Signing-Off, Cost Cutting, Debt Increase & Financial Crisis. Words that best describes gma right now.

  5. alex g: Kapit-Tuko tlga si gozon sa ratings, "FOREVER". TALUNAN kasi sa Ads, Awards, Movies at Artists' Endorsements. // March 3, 2011 at 11:58 pm //


    Boboserye, Flopserye, Peryaserye at ngayon Pokpokserye. telebabad na walang ka-kwenta-kwentang palabas.

  6. alex g: to gma, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & "Ratings Manipulation", mapa Ads, Awards o Movies, TALUNAN, "FOREVER". // March 3, 2011 at 11:57 pm //

    Tigilan na ang Pandaraya (c/o AGB & PEP) para d kayo ma-KARMA, “FOREVER”.

  7. alex g: PANIC na masyado si gozon, SELF-PROCLAIM EFFECT ang drama. TALUNAN na nga sa lahat ng bagay, Tinanggal na nga sa KBP, at may gana pang magtayo ng gma news tv, ambisyoso. // March 3, 2011 at 11:57 pm //

    “Self-Proclaim Effect”, heto ang paraan ng gma para i-promote ang sarili, aside from Ratings Manipulation.

  8. alex g: "Walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, walang bahid pulitika, serbisyong totoo lang, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // March 3, 2011 at 11:57 pm //


    PERA lang pala katapat ng gma news anchors/reporters para gumawa ng commercials, nawala tuloy prinsipiyo (baliw).

  9. alex g: Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 36.21M in 2 weeks lang!? (as compared to BULONG with 64.28M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // March 3, 2011 at 11:56 pm //


    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito”.

    -lily monteverde (baliw).

  10. @389 It's not true... // March 3, 2011 at 11:54 pm //

    Dapat mawala na sa starmo ang mga one-word comments tulad ng “flop”, etc.

  11. Anonymous // March 3, 2011 at 11:43 pm //

    Nkkaiyak ung mara clara.

  12. KOREANA FLOP TINALO NA NG TEEN TITANS NG TV5 DESPERATE NETWORK FOR KIDS! // March 3, 2011 at 11:12 pm //

    congratz to tv5…

  13. MANA FLOP TINALO NA NG TEEN TITANS NG TV5 DESPERATE NETWORK FOR KIDS! // March 3, 2011 at 10:49 pm //

    March 2 AGB Mega Manila People Ratings: Umagang Kay Ganda 1.7/Sapul Sa Singko 0.9/Unang Hirit 2.4/Special Agent Oso 2.3; Doraemon 3.5/Dora 2.1/Handy Manny 2.1; Jackie Chan Adventures 4.7/Spongebob Squarepants 2.6/Scooby-Doo Where Are You 1.7; Shaman King 4.5/Mr. Bean 2.4/League of Super Evil 1.4/One Piece 5.3; Banana Split Daily Servings 3/Ben 10 2.8/Love Ni Mister Love Ni Misis 2.5; Showtime 3.9/Face To Face 4.5/Kapuso Movie Festival 5.9/Balitaang Tapat 2.2; What’s For Dinner 2.1/Eat Bulaga 11.8/Happy Yipee Yehey 3.4/Cheer Up On Love 1.6/Good Wife Bad Wife 1.8; Alakdana 7.7/Kapitan Inggo 3.5/Kick Buttowski 2; Nita Negrita 8.6/Mana Po 3.4/Phineas and Ferb 2.7; My Lover My Wife 9.8/The Powerpuff Girls 2.5/Malparida 3.3; Teen Titans 3.5/I Love You So 2.9/Temptation of Wife 12.5/Ben 10 3.8/Sabel 4.4; Aksyon 3.5/The Price Is Right 6.6/Magic Palayok 13.4; TV Patrol 10.7/24 Oras 12.5/Willing Willie 9.1; Mutya 13.5/Dwarfina 12.7; Mara Clara 15.4/Machete 11.7/Babaeng Hampaslupa 6.5; Imortal 13.1/Star Confessions 6.3/I Heart You Pare 12.3; Green Rose 6.7/The Baker King 13.4/Wow Megano’n 3.6/Cinderella’s Sister 4.8; Aksyon Journalismo 1.3/Saksi 5.1/SNN 3.4; Born To Be Wild 2.5/Journo 0.9/Bandila 2; Juicy 0.8/Storyline 1/Jojo A All The Way 0.4/Music Uplate Live 0.3

  14. Anonymous // March 3, 2011 at 10:45 pm //

    @386,

    d si mara yun, yung kasabwat ni gary yun.

  15. bkit ganon? anong nangyari sa mara clara? bkit sinunog si mara to 3rd degree burn, papalitan ba ang leading young actress? pano nyo naman i revive ang pagkatao niya?

  16. GMA_MANDARAYA NETWORK! // March 3, 2011 at 10:13 pm //

    Nakakaduda tlga ang episode kahapon ng machete,, ang baba ng ratings nung martes sa agb tapos biglang tumaas nang kinabukasan,,, tlagang may ginagawang pandaraya ang GMA na yan,,, please people of the philippines, WAG TAYONG MANOOD NG GMA!, MANDARAYA YAN!!!!!!

  17. I love ABS-CBN! // March 3, 2011 at 10:12 pm //

    Congrats to ABS-CBN… ABS-CBN deserves to be the most cost efficient network!!!

  18. alex g: How would you equate a Decline in Ads, Cheap Awards, Flop Movie Gross & Poor Artists' Endorsements, from a high ratings (daw!?) claimed by gozon? // March 3, 2011 at 10:12 pm //

    Cheating & Data Tampering (c/o AGB), Desperate Publicities (c/o PEP), Mind Conditioning, Rating Manipulations, etc…….

  19. alex g: Did you know that gma7 was always the first channel that SIGNS-OFF the tv? Did you also know that AGB Nielsen Media Research has a pending case here & abroad? // March 3, 2011 at 10:11 pm //

    Early Signing-Off, Cost Cutting, Debt Increase & Financial Crisis. Words that best describes gma right now……..

  20. alex g: Kapit-Tuko tlga si gozon sa ratings, "FOREVER". TALUNAN kasi sa Ads, Awards, Movies at Artists' Endorsements. // March 3, 2011 at 10:11 pm //

    Boboserye, Flopserye, Peryaserye at ngayon Pokpokserye. telebabad na walang ka-kwenta-kwentang palabas……..

  21. alex g: to gma, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & "Ratings Manipulation", mapa Ads, Awards o Movies, TALUNAN, "FOREVER". // March 3, 2011 at 10:11 pm //

    Tigilan na ang Pandaraya (c/o AGB & PEP) para d kayo ma-KARMA, “FOREVER”……..

  22. alex g: PANIC na masyado si gozon, SELF-PROCLAIM EFFECT ang drama. TALUNAN na nga sa lahat ng bagay, Tinanggal na nga sa KBP, at may gana pang magtayo ng gma news tv, ambisyoso. // March 3, 2011 at 10:10 pm //

    “Self-Proclaim Effect”, heto ang paraan ng gma para i-promote ang sarili, aside from Ratings Manipulation………

  23. alex g: "Walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, walang bahid pulitika, serbisyong totoo lang, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // March 3, 2011 at 10:10 pm //

    PERA lang pala katapat ng gma news anchors/reporters para gumawa ng commercials, nawala tuloy prinsipiyo (baliw)……..

  24. GMA_MANDARAYA NETWORK! // March 3, 2011 at 10:09 pm //

    Nakakaduda tlga ang episode kahapon ng machete,, ang baba ng ratings nung martes sa agb tapos biglang tumaas nang kinabukasan,,, tlagang may ginagawang pandaraya ang GMA na yan,,, please people of the philippines, WAG TAYONG MANOOD NG GMA!, MANDARAYA YAN!!!!

  25. alex g: Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 36.21M in 2 weeks lang!? (as compared to BULONG with 64.28M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // March 3, 2011 at 10:08 pm //

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito”.

    -lily monteverde (baliw)……..

  26. plplplplpl

  27. @ 351-353, Baka lasing ka na dear too much alcohol is not good for your body.

    Kahit anong sabihin mo mas sikat pa rin ang ABS-CBN sa labas ng bansa. Sige log out na muna ako kasi tinatawag na ako ng kapatid ko marami pa kaming aabangan sa primetime bida eh. ABS-CBN the best. GO!

  28. at least kahit bumaba, umamina ang TNS diba?
    admit din ang ABS-CBN…

    but look mahina ang advertisements at promotions ng GMA, konti nanood movies nila=konti lang tlga viewers nila.. LESS PROMOTION

  29. GMA7_MANDARAYA NETWORK! // March 3, 2011 at 9:37 pm //

    Nakakaduda tlga ang episode kahapon ng machete,, ang baba ng ratings nung martes sa agb tapos biglang tumaas nang kinabukasan,,, tlagang may ginagawang pandaraya ang GMA na yan,,, please people of the philippines, WAG TAYONG MANOOD NG GMA!, MANDARAYA YAN!!!

  30. GMA7_MANDARAYA NETWORK! // March 3, 2011 at 9:36 pm //

    Nakakaduda tlga ang episode kahapon ng machete,, ang baba ng ratings nung martes sa agb tapos biglang tumaas nang kinabukasan,,, tlagang may ginagawang pandaraya ang GMA na yan,,, please people of the philippines, WAG TAYONG MANOOD NG GMA!, MANDARAYA YAN!!

  31. GMA7_MANDARAYA NETWORK! // March 3, 2011 at 9:35 pm //

    Nakakaduda tlga ang episode kahapon ng machete,, ang baba ng ratings nung martes sa agb tapos biglang tumaas nang kinabukasan,,, tlagang may ginagawang pandaraya ang GMA na yan,,, please people of the philippines, WAG TAYONG MANOOD NG GMA!, MANDARAYA YAN!

  32. Anonymous // March 3, 2011 at 9:20 pm //

    kalokohan ng gma..

  33. Anonymous // March 3, 2011 at 8:56 pm //

    C0ngrats GMA, n0ng january 2% ang lamang ng ABS-CBN ngaun 1% na lang, at sa article ng NUTAM GMA ang lamang ng 2.4%, ktang kta kung cnu ang umangat at cnu ang bumulus0k pabAba. .

  34. Starmo-abs ang site na ito // March 3, 2011 at 8:39 pm //

    AGB ang pinagkakatiwalaan ng mga advertisers kaya nga subscribers sila nito. Ang kantar, abs lang. Ano, mag-aadvertise ang abs? Advertiser ba sila? Haha

  35. IMORFLOP // March 3, 2011 at 8:37 pm //

    papasok na ang minsan lang kita iibigin yay! sisipain sa late timeslot ang imortalo flop kasi bwahahaha

  36. kapamilya ruled // March 3, 2011 at 8:33 pm //

    the best ang primetime bida
    abs-cbn ruled

  37. Starmo-abs site ito // March 3, 2011 at 8:29 pm //

    This site conceals the GMA network’s lead nationwide. Inililihis nila ang dapat na big news. At hindi ang walang kwentang article na to.

  38. Anonymous // March 3, 2011 at 8:09 pm //

    abs cbn rocks

  39. alam ninyo, unti-unting nakukuha ng gma ang buong bansa sa kantar. Biruin ninyo isang porsyento o dalawa, panalo na gma kaya sinasabi n lng ng abs n lamang cla s primetime ksi mlapit n mg no.1 ang gma s kantar.

  40. alam ninyo, unti-unting nakukuha ng gma ang buong bansa sa kantar. Biruin ninyo isang porsyento o dalawa, panalo na gma kaya sinasabi n lng ng abs n lamang cla s primetime ksi mlapit n mg no.1 ang gma s kantar

  41. Anonymous // March 3, 2011 at 7:20 pm //

    ipag malaki nyu ang agb nyu!!!
    kantar lang talagang d nababayaran..kahit sa mga social net working pa basihan…mabibilang lang talaga ang kapuso..mga artista nila…nasa top 6 lang sa pinakamaraming like…halata na talaga masyado na clang talo..kulang nalang magmakaawa sa advertisers..haha

  42. Anonymous // March 3, 2011 at 7:19 pm //

    ipag malaki nyu ang agb nyu!!!
    kantar lang talagang d nababayaran..kahit sa mga social net working pa basihan…mabibilang lang talaga ang kapuso..mga artista nila…nasa top 6 lang sa pinakamaraming like…halata na talaga masyado na tatlo cla..

  43. Anonymous // March 3, 2011 at 6:49 pm //

    agb march 2
    Mutya 13.5/Dwarfina 12.7; Mara Clara 15.4/Machete 11.7/Babaeng Hampaslupa 6.5; Imortal 13.1/Star Confessions 6.3/I Heart You Pare 12.3;
    —–
    hands down to bidabest

  44. Erneil Badayos // March 3, 2011 at 6:45 pm //

    Hi there! Do you know somebody who needs a part/full time job? pls refer them to me.
    I’m into an Advertising Business and i need people who want to earn extra.
    I am preparing to open new centers in Cebu, Bulacan and Bacoor
    (the old ones are kept open in Quezon City; San Pablo, Laguna; Lipa, Batangas and San Fernando, Pampanga).
    Requires no specific area of expertise: just willing to be trained, has a good positive attitude and excellent
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  45. MAY TAMA KA..TARA INUMAN NA…

  46. isa pang engot!

  47. Anonymous // March 3, 2011 at 6:31 pm //

    pakels koh b sa ratings n yan, qng san koh gs2 manood dun akoh, ndi nmn akoh pinapakain ng mga hinayupak n network na yan.

  48. Anonymous // March 3, 2011 at 6:29 pm //

    @@at least my ipagmamalaki cla ndi lng mga local ng awards ng bayaran lng ng ABS… ahaha!!! san b npapanood ang NCAA at UAAP?? dba sa knila dn???!! ahaha! mgtataka kpa kya cla nananalo???!! labas kz kau ng pinas para malaman kung cnu ang recognized internationally… anong show lng ba lng ngrarate sa primetime bida ngaun?? 3-4? eh the rest??? yipee happy floppey!!?asann yang mga yan?! pati show ni pepay kris!! waley dn!! ahaha!! queen of all media nga tlaga.. sunud-sunod n floppey shows nya.. PILINAS LOSE na LOSE at THE PRICE HAD TURN-RIGHT… ahahaha!

  49. Anonymous // March 3, 2011 at 6:27 pm //

    @at least my ipagmamalaki cla ndi lng mga local ng awards ng bayaran lng ng ABS… ahaha!!! san b npapanood ang NCAA at UAAP?? dba sa knila dn???!! ahaha! mgtataka kpa kya cla nananalo???!! labas kz kau ng pinas para malaman kung cnu ang recognized internationally… anong show lng ba lng ngrarate sa primetime bida ngaun?? 3-4? eh the rest??? yipee happy floppey!!?asann yang mga yan?! pati show ni pepay kris!! waley dn!! ahaha!! queen of all media nga tlaga.. sunud-sunod n floppey shows nya.. PILINAS LOSE na LOSE at THE PRICE HAD TURN-RIGHT… ahahaha!

  50. Anonymous // March 3, 2011 at 6:23 pm //

    at least my ipagmamalaki cla ndi lng mga local ng awards ng bayaran lng ng ABS… ahaha!!! san b npapanood ang NCAA at UAAP?? dba sa knila dn???!! ahaha! mgtataka kpa kya cla nananalo???!! labas kz kau ng pinas para malaman kung cnu ang recognized internationally… anong show lng ba lng ngrarate sa primetime bida ngaun?? 3-4? eh the rest??? yipee happy floppey!!?asann yang mga yan?! pati show ni pepay kris!! waley dn!! ahaha!! queen of all media nga tlaga.. sunud-sunod n floppey shows nya.. PILINAS LOSE na LOSE at THE PRICE HAD TURN-RIGHT… ahahaha!

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