GMA-7’s ’Lupang Hinirang Cinematic Version’ Wins Bronze Anvil in 46th Anvil Awards

GMA Network bagged four awards for its outstanding PR campaigns, including the Bronze Anvil award for its "Lupang Hinirang Cinematic Version" at the 46th Anvil Awards considered as the Oscars of the local PR profession.

Leading broadcast company GMA Network, Inc. (GMA) bagged honors anew from the Public Relations Society of the Philippines (PRSP) at the recently concluded 46th Anvil Awards held at the Isla Ballroom of EDSA Shangri-La Hotel.

GMA was cited with four anvil awards, including a Bronze Anvil for the production of the Philippine National Anthem, Lupang Hinirang’s cinematic version, which is currently airing over SM cinemas and GMA’s television channels. It was shot wholly in high-definition (HD) digital video technology.

The two-and-a-half-minute music video retells Philippine history through a succession of carefully-crafted and awe-inspiring reenactments of historical events from Lapu-Lapu’s victory over Magellan’s troops in the Battle of Mactan to the Filipinos’ peaceful revolt in pursuit of democracy in the 1986 People Power Revolution at EDSA.

The Lupang Hinirang cinema version, which was entered in the multimedia subcategory, convincingly stood out from among the other entries of the public relations tools.

Other GMA programs cited with merit awards were the I M Ready campaign for the crisis or disaster and risk communications category; the KAPUSO: The GMA Story coffee table book for the publications category; and the GMA 60th anniversary celebration for the special events category.

As an offshoot of typhoon Ondoy, the I M Ready campaign was developed by GMA News to empower and prompt Filipinos when faced with emergency situations. The campaign, which went on-air and online, had three M’s to disaster preparedness: Magplano, Magsiguro, Makibalita.

The KAPUSO: The GMA Story coffee table book, meanwhile, has a unique retelling of the company’s history with firsthand accounts from key people behind GMA. The 199-page book was written by celebrated author and editor-at-large Krip Yuson.

Meanwhile, the GMA 60th anniversary was a yearlong celebration with the theme ‘Touching Hearts, Enriching Lives.’ The lineup of projects points to the continuing success story of GMA from a fledgling radio station in 1950s to one of the most successful broadcast companies today.

The yearlong celebration had components that ran across GMA’s multimedia platforms. On-air, GMA went aggressive with the Tagumpay ng Kapuso (60th anniversary) station ID, milestone television commercials and mini-station IDs, and a grand television special titled, GMA at 60, The Heart of Television.

It was also heavily documented in print as the Network produced a special anniversary supplement released in July 2010, amid a rundown of publicity executions for GMA’s 60th. The celebration also penetrated the new media thru running microsites and text promos.

The Anvil Awards, founded in 1965, is annually vested by PRSP to outstanding public relations programs thru a distinguished multi-sectoral jury.

7 Comments on GMA-7’s ’Lupang Hinirang Cinematic Version’ Wins Bronze Anvil in 46th Anvil Awards

  1. gma supreme // February 24, 2011 at 12:44 pm //

    supreme here. . ..
    galing tlaga ng gma .. .
    hahahaah abs lubog

  2. alex g - Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 17.52M in 5 days lang!? (as compared to BULONG with 52.46M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // February 24, 2011 at 12:47 am //

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito.”

    -lily monteverde (baliw)..

  3. alex g - gma, walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, serbisyong totoo lang, walang bahid pulitika, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // February 24, 2011 at 12:46 am //

    pera lang pala katapat ng gma news anchors/reporters para gumawa ng commercials, asan yung prinsipyo nila? (baliw)..

  4. alex g - PANIC na masyado ang gma, SELF-PROCLAIM effect ang drama. Worried na kasi d na nagre-renew mga advertisers, ala na endorsements mga artista, Flop movies, talunan pa sa Awards. Parang MVG, dinaan sa "Desperate Publicity", trademark tlga ng gma (ho // February 24, 2011 at 12:46 am //

    Heto lang ang nag-iisang paraan ng gma para sa i-promote ang sarili, aside from Rating Manipulation (baliw)..

  5. alex g - gma, oh ayan, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na kayo. Forever TALUNAN tlga gma. // February 24, 2011 at 12:46 am //

    Kung naging patas lang sana kayo lumaban, hindi sana kayo magkakaganito.
    Tigilan na ang Pandaraya at Pandurugas para d kayo tuluyang ma-KARMA…

  6. alex g - Did you that gma7 was always the first channel that SIGNS-OFF the tv? No Ads, Just Commercial Pluggings. // February 24, 2011 at 12:45 am //

    Cost Cutting kasi para sa itatayong gma news tv (ginaya na naman), taz isasara na ang qtv11 para pandagdag budget..

  7. …uMaaLinGasAw aNg mGa kApUsO d2! sArap pAiyakiN! bRonzE Lng! ipGyA2bNg n! eH! cNo b aNg LginG hAkOt s aWarD? dBa aNg ABS! yN aNg hIRap s kApUSO pRnG nGauN Lng nKtAnggP nG aWard kYa, sObRanG igNorantE! eEeEeEeEW!

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