Breaking

ABS-CBN’s ‘10.10.10: Run for Pasig’ Wins Bronze Anvil in 46th Anvil Awards

ABS-CBN Corporation bagged five awards for its outstanding PR campaigns, including the Bronze Anvil award for its Guinness World Record-breaking fun run “10.10.10. Run for Pasig River” at the 46th Anvil Awards considered as the Oscars of the local PR profession.

ABS-CBN also won Awards of Excellence for “Boto Mo, iPatrol Mo,” “DZMM Kapamilya ShowerNa,” “Sagip Kapamilya,” and again, the “10.10.10. Run for Pasig River” which are public service-skewed campaigns that encouraged Filipinos to be proactive members of the society in relation to his environment, country, and fellowmen.

ABS-CBN Foundation Inc’s “10.10.10: Run for Pasig River” showed the world how Filipinos ran united towards a good cause, which is to help rehabilitate the historic Pasig River. About 116,086 Filipinos responded to ABS-CBN’s advocacy, woke up early in the morning, and flocked the MOA grounds to beat the world record on the largest footrace in terms of number of participants. The large-scale project also generated large-scale results as more funds for the Pasig-rehabilitation project “Kapit Bisig Para Sa Ilog Pasig” were earned and more importantly, the public became further aware and even involved on the Pasig cause.

Multiplatform election campaign “Boto Mo, i-Patrol Mo,” on the other hand, encouraged more vigilant and more active Pinoys as it successfully triggered a spike in voter registration and created wider awareness on election issues and candidates through its activities such as monthly nationwide BMPM days, citizen journalism workshops, leadership fora and debates, election specials and a concert.

Through BMPM, ABS-CBN broke the news on the Maguindanao massacre, considered as the deadliest act against journalists in the world, when a Boto Patroller first sent the network a picture from the crime scene.

Meanwhile, “DZMM Kapamilya Shower Na” and “Sagip Kapamilya” served as a light to Filipinos amidst the darkness brought about by Typhoon Ondoy.

“DZMM Kapamilya Shower Na” is a noble and novel way of helping thousands of Filipinos of who lost their homes which turned a 20-foot container van into a mobile shower facility that benefitted thousands of typhoon Ondoy victims cramped in evacuation centers or unhygienic toilet facilities. The mobile shower van has 12 fully tiled cubicles with shower heads and mirrors and deployed to areas struck by calamaities to help victims.

ABS-CBN’s “Sagip Kapamilya,” on the other hand, mobilized all its resources to bring forth the much needed relief of Ondoy victims in the form of food and non-food items to the families affected. ABS-CBN executives, stars, employees and even ordinary citizens were able to show their compassion to those in need by serving as Sagip Kapamilya volunteers who accepted donations via telethon and gave away goods via relief operations.

The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools. Prior to the Anvil Awards, ABS-CBN earned recognition for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators.

23 Comments on ABS-CBN’s ‘10.10.10: Run for Pasig’ Wins Bronze Anvil in 46th Anvil Awards

  1. gma supreme // February 24, 2011 at 12:03 pm //

    haha

  2. Infinity sub zero // February 23, 2011 at 9:51 am //

    Ha nakatayo narin si la mike enriquez? eto na ba yung level up nila?

    asan ha hologram effect nila??

  3. alex g - gma, walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, serbisyong totoo lang, walang bahid pulitika, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // February 22, 2011 at 11:29 pm //

    @69,

    ganyan tlga sila, lahat lahat ng format, timeslot, ginagaya, papalitan lang ng title…

  4. pakibasa KAPUSO! // February 22, 2011 at 11:28 pm //

    tama GANDA at wordclass ang IMORTAL! napapanganga nga ako habang nanunuod ako. walang kapantay, pagsamahin pa lahat ng fantaserye ng GMA dati, walang tatalo sa QUALITY at STORYA niya. galing nga storya ng lahat ng serye ng DOS! whew! wordclass!kaya di naniniwala na nationwide kuno no.1 na gma, kahit dun sa urban luzon na yun, di kapanipaniwala, kasi ang norte at southern luzon SOLID KAMPAMILYA, sama mo pa Bicol dun, ganda ng hocus focus, kasi kelangan mag ingay para maniwala kuno advertisers kasi nga LUGI na GMA, laki ng binaba ng kita nila, layo ng kita ng dos sa kanila, so in a desperate move, o pakita natin panalo tayo urban luzon at national ratings sa AGB, pero TNS KANTAR na mas pinapaniwalaan kasi PATAS, pag talo abs-cbn papakita nila!TNS KANTAR merong 8 subscribers dito sa Pinas at di lang ang abs-cbn tulad ng paninira ng iba diyan!

  5. PANSIN KO LANG MARAMI NA ANG MGA PLASMA TV SA 24....HMMMMM GINAYA SA SET NG TV PATROL PATI YUNG GIANT PLASMA, YUBG SCREEN NA MALAKI AT WALA LANG SILANG GIANT TOUCH SCREEN // February 22, 2011 at 10:43 pm //

    GAYA,GAYA… NAKATAYO NA BA ULIT ANG MGA ANCHORS NG 24??? DIBA NAKA UPO NA SILA DATI???

  6. ahahha meju tanga,, trying to look at the bright side pero TALO ka pa rin 😀 tsk tsk.. wag maging nega!

  7. @65 NOMINATION IS A BIG RECOGNITION AS WELL…GANYAN B KYO KABOBONG MGA KAPUSO??? AT GUMAMIT PA NG FORMULA

  8. @ariel 1 word: tanga

  9. peo infairness ang gma 7 4 ang nanominate apat din ang panalo.. 100% kumbaga.. congats GMA ilan ba ang sa ABS 5?? nsnominate 8.. 5/8 – 62.5% bagsak.. paakk

  10. GMA SUPREME HALATANG POSER!

  11. C GMA SUPREME BITTER TO THE MAXXXXXX!…ANO2X NALANG ANG KINOCOMENT!

  12. ever since kapamilya na ako, ang pinapanood ko lang sa 7 eh mga cartoons nung dati pa yun, ngayon wala na talaga ako pinapanood, kung masusurvey lahat ng mga taong kilala ka for sure milya milya ang layo ng abs kasi naman yung lahat ng yun kapamilya haha

  13. IMORTAL THE BEST TELESERYE EVER! WORLDCLASS hahakot talaga cia ng AWARDS. // February 22, 2011 at 6:46 pm //

    ANG GANDA Ganda ganda ganda ng Imortal kagabe, grb the best talaga forever. wala kong absent from the start hehe nakakaadik cia.

  14. I flop you pare flop na flop. IMORTAL winner na winner // February 22, 2011 at 6:42 pm //

    IMORTAL patuloy ang pamamayagpag, super ganda parin lalung tumatagal lalung sumasarap para bang alak. IMORTAL iba ka namumukod ka sa lahat na mga pinagpala. Walang kapantay ang IMORTAL the best ever teleserye made in the history of the philippines excellent, superb, for short IMORTAL is better than best ganyan ang IMORTAL.

  15. Congratulations Kapamilya!!!
    Congrats to all of your shows…
    ABS-CBN’s team are BRILLIANT!!!

  16. alex g - gma, oh ayan, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na kayo. Forever TALUNAN tlga gma! // February 22, 2011 at 5:16 pm //

    Kung naging mabuti at patas lang sana ang kayo..
    Tigilan na ang PANDARAYA AT PANDURUGAS para d kayo tuluyang maka-KARMA…

  17. Imortal The Best // February 22, 2011 at 5:08 pm //

    Congrats Kapamilya.

    After Imortal, Angel is set to do 3 movies and another teleserye!

  18. alex g - gma, forever TALUNAN station. Sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na ang gma. Kung naging mabuti lang sana ang kayo. // February 22, 2011 at 4:08 pm //

    si gma supreme, nagpapatawa,,,

    teach kita english, u like?

  19. alex g - gma, forever TALUNAN station. Sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na ang gma. Kung naging mabuti lang sana ang kayo. // February 22, 2011 at 4:07 pm //

    gma supreme:

    yung I.Q. mo ba ganyan na kababaw?

    kasi sardinas tlga inuulam mo eh.

  20. alex g - PANIC na masyado ang gma, SELF-PROCLAIM effect ang drama. Worried na kasi d na nagre-renew mga Advertisers, FLOP movies, ala na endorsements mga artista, talunan pa sa Awards. Parang MVG, dinaan sa "Desperate Publicity", trademark tlga ng gma (ho // February 22, 2011 at 4:05 pm //

    Heto lang ang nag-iisang paraan ng gma para sa i-promote ang sarili, aside from Ratings Manipulation. baliw.

  21. alex g - gma, walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, serbisyong totoo lang, walang bahid pulitika, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // February 22, 2011 at 4:05 pm //

    pera lang pala katapat ng gma news anchor at reporter para gumawa ng commercials, nababayaran pala kayo. eh. baliw.

  22. alex g - Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 17.52M in 5 days lang!? (as compared to BULONG with 52.46M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // February 22, 2011 at 4:04 pm //

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito.”
    -lily monteverde (baliw).

  23. nawala na si gme supreme haha asar tlaga skin yang baluga na yan hahaha gme supreme kaugali nya si mariantandang at ang pag mumuka nya si chunalyn navuray ang muka hahahaha…

1 2

Leave a comment

Your email address will not be published.




Shares