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ABS-CBN Primetime Shows Grab Lead in Metro and Mega Manila

Mara Clara, Mutya, & Imortal are PHL's top 3 most-watched TV programs.

When it comes to TV shows on primetime, ABS-CBN’s teleseryes remain the most popular among viewers nationwide, including Mega Manila where GMA used to lead in TV ratings.

Kantar Media/TNS data for Feb 1 to 15 show that ABS-CBN’s “Mutya,” “Mara Clara,” and “Imortal” consistently beat “Dwarfina,” “Machete,” and “I Heart You Pare” in Metro Manila, Mega Manila, and the entire country.

Leadership in primetime television is important because television viewing is at its highest in the evening. February’s figures would show that ABS-CBN had more viewers than any other TV network in across the country as it enjoyed a 40% audience share or nine points higher than GMA’s 31%.

Interestingly, GMA lost its leadership in Mega Manila primetime to ABS-CBN’s “Mara Clara” that topped all shows with an average rating of 27.6%. GMA’s “Machete” could only hit 20.6%. The other ABS-CBN shows did better than GMA such as “Mutya” (23%) vs “Dwarfina” (22.2%) and “Imortal” (21.6%) vs “I Heart You Pare” (20.2%).

The trend is the same in Metro Manila with more households tuning in to ABS-CBN’s primetime offerings. “Mara Clara” remained on top with an average rating of 28.6% vs “Machete” with a mere 19.4%. “Mutya” (23.7%) rated higher than “Dwarfina” (20.9%). And “Imortal” (23.6%) had more followers than “I Heart You Pare”(19.4%).

Nationwide, ABS-CBN pulled away from competition. “Mara Clara” is the country’s number one program with an average rating of 34.8%, which is more than twice the rating of GMA’s “Machete” (17.1%). “Mutya” rated an average of 31.4% vs. GMA’s “Dwarfina” (18.3%). ABS-CBN again enjoyed a double-digit lead with “Imortal” (26%) beating “I Heart You Pare” (15.9%).

In February, ABS-CBN has not only maintained its national leadership in TV ratings but it has wrestled the primetime TV leadership in Mega Manila from GMA.

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

50 Comments on ABS-CBN Primetime Shows Grab Lead in Metro and Mega Manila

  1. go abs!

  2. word of tha day:

    “INFERNESS” by LONG

  3. @490,
    dko kinaya english mo, maniniwala na sa ako sayo,

    “INFERNESS”

    kakahiya kayong kapuso!

  4. @490,

    si long, ricsky at gma supreme ay magkakamag-anak, mga trying hard mag english..

    “INFERNESS” daw..

  5. word for the day:

    “INFERNESS”..

    jejejejeje

  6. @490,

    another ricsky ha… “INFERNESS”
    jejejeje

  7. @490, ano kamo?

    “INFERNESS”?

    bobo ka pala

  8. @kapamilyakapuso,

    ikaw mas bobo!!

    BUWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

  9. kapamilyakapuso // February 22, 2011 at 11:42 pm //

    @LONG,

    hoy ikaw bobo, tanga!

  10. @kapamilyakapuso,

    ikaw nauna d2, palibhasa, bobo ka!

  11. 488

    Kung sino ka man na gumagamit ng NAME ng mga KAPUSO, isa lang ibig sabihin nyan, DESPERADONG BITTER TALUNAN! SIKAT KAMI HA INFERNESS!

    BWAHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHA!

  12. kapamilyakapuso // February 22, 2011 at 11:37 pm //

    @487,

    ano magagawa mo? kung melason katapatng joshbie mo? wawa naman, walang asenso joshbie, dadaigin pa ata ng melason,

    BOBO!!!

  13. Itapat daw ba ang idol ng mga KAPAMILYA na MAJOR FLOP MELASON sa ROYAL TEEN COUPLE JOSHBIE?

    in your face!

    BWAHAHAHAHAHAHAHAAHAHAHAHAHAHAHAHA!

  14. solid kapamilya // February 22, 2011 at 11:23 pm //

    AGB ratings lang naman pinagmamalaki ng mga kapupo, ung rating na me 2t plus na sample and partner firm pa nila ung gumagawa..kitang kita naman sa box office results and records sale na hindi totoo ung lakas ng hatak ng gma sa viewers..

  15. solid kapamilya // February 22, 2011 at 11:20 pm //

    Tingnan na lang natin kung macoconvert into higher advertising minutes ung pinagmamalaking pagiging number ng gma. Pahiya sila last year. Patuloy ung papaplug nilang number 1 sila based sa peoples rating pero taob na taob sila sa advertising minutes ng abs kaya ayon walang binatbat income vs abs every quarter. Kung kumbinsido din ung business community sa pagiging number 1 ng gma sana tumaas na market value nila sa stock exchange, pero hindi ganun nangyayari.

  16. Pls GMA ibalik nyo ang dating koreanovela..

    Jewel in the Palace
    Baker King
    Jumong
    Temptation of Wife

    im sure taob ang primetime shows ng ABS_CBN

  17. QTv 11 says goodbye // February 22, 2011 at 10:54 pm //

    On February 28, 2011, GMA Network will launch its all-news channel, GMA News TV on local VHF channel 11 (currently being occupied by its sister station, Q), UHF channel 27 in Metropolitan Manila and it will also be broadcast through its relay and affiliate television stations in the Philippines. Initially, GMA News TV will offer 19 hours of news-oriented programming and lifestyle shows on weekends. Localize programs and contents currently being shown on Q will also be part of its programming. GMA News TV will be generally watched as a free-to-air channel in the Philippines. The channel will be available in most satellite and cable TV systems throughout the Philippines.

  18. NITA NEGRITA 14.1 VS MANA FLOP 10.7 // February 22, 2011 at 10:46 pm //

    Even MELASON hindi rin nakayanan ang lakas ng JOSHBIE…

  19. NITA NEGRITA 8.5 VS MANA FLOP 3.6 // February 22, 2011 at 10:45 pm //

    PITY THE KAPAMILYA FANS IN THIS RATINGS!

  20. Philippine TV digitalization // February 22, 2011 at 10:38 pm //

    The Philippines may shift to digital broadcasting in two to three years, the President of GMA Network, Felipe L Gozon has said. However he emphasised that the digital transition would not be easy as the purchase of the necessary receiving equipment would be expensive for consumers.
    —> Especially, since GMA-7′s major audience share doesn’t have the power to buy the equipments and without the equipment they won’t be able to watch TV.

  21. alex g - gma, pasimuno ng mga Peryaserye & Flopserye na nakaka-BOBOng panoorin. Isa sa mga dahilan kung bakit mababa ang quality ng education sa Pilipinas. // February 22, 2011 at 10:34 pm //

    hay naku.

  22. alex g - Did you that gma7 was always the first channel that SIGNS-OFF the tv? No Ads, Just Commercial Pluggings. // February 22, 2011 at 10:34 pm //

    Cost Cutting kasi para sa itatayong gma news tv (ginaya na naman), taz isasara na ang qtv para pandagdag budget.
    .

  23. alex g - gma, oh ayan, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na kayo. Forever TALUNAN tlga gma. // February 22, 2011 at 10:34 pm //

    Kung naging mabuti at patas lang sana ang kayo lumaban…
    Tigilan na ang PANDARAYA AT PANDURUGAS para d kayo tuluyang maka-KARMA..

  24. alex g - PANIC na masyado ang gma, SELF-PROCLAIM effect ang drama. Worried na kasi d na nagre-renew mga Advertisers, FLOP movies, ala na endorsements mga artista, talunan pa sa Awards. Parang MVG, dinaan sa "Desperate Publicity", trademark tlga ng gma (ho // February 22, 2011 at 10:33 pm //

    Heto lang ang nag-iisang paraan ng gma para sa i-promote ang sarili, aside from Rating Manipulation.. baliw.

  25. alex g - Valentines Box Office King pala ah, ni wala nga kasabay na Filipino movie eh, 17.52M in 5 days lang!? (as compared to BULONG with 52.46M). May "Divine Intervention" pa raw, sabi ni mother lily (how stupid). // February 22, 2011 at 10:33 pm //

    “Napakahirap na ng buhay ngayon, kaya for a movie to make over P135 million in 3 days is a miracle. Divine intervention ito.”.

    -lily monteverde (baliw).

  26. alex g - gma, walang kinikilingan, walang pinoproteksyonan, walang kasinungalingan, serbisyong totoo lang, walang bahid pulitika, PERO NASUSUHULAN NG PERA PARA GUMAWA NG COMMERCIALS (how stupid). // February 22, 2011 at 10:33 pm //

    pera lang pala katapat ng gma news anchor at reporter para gumawa ng commercials, nababayaran pala kayo eh. baliw.

  27. wish nyo lng chakamilyucks mging N0. 1 kau… ndi nga kaya iproclaim ng DOS sa TV na cla ang No. 1 pano cla lng ang TV station na subscriber ng TNS sa Pinas.. wahaha! kawawawa!

  28. number 1 tayo kapamilya…

    Kayo GMA? divine intervention?!

  29. ang dami talagang rason ng mga kapamilya. Kitang kita na sa ratings ng AGB at Kantar na overall number 1 na ang GMA NATIONWIDE ayaw pa rin tanggapin ang pagkatalo. HYY, The Price is Right, Green Rose at the newest show Mana Po all FLOP nationwide!

    BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

  30. Angel Locsin No. One // February 22, 2011 at 9:39 pm //

    Imortal no. one
    Imortal No. one

    Imortal no. one

  31. MAkuha na ang lahat wag lng ang Primetime // February 22, 2011 at 9:32 pm //

    Pano ba yan controlado ng ABS ang TOP 3 MOST COVETED, MOST IMPORTANT SLOTS SA PRIMETIME AND ALSO FOR THE ENTIRE FREE TV, this three alone could mean big amount of income to ABS-CBN

  32. Iba ang fighting spirit ng mga KAPAMILYA tatlong show lang nila panalo sa AGB at KANTAR number 1 pa rin daw? SINO daw ang SELF-PROCLAIM? Sino daw ang panic mode? HYY, The Price is Right, Green Rose at Mana Po bagsak na bagsak sa ratings teh!

    So saan na sila naniniwala ngayon kung hindi na sila pinapaboran ng KANTAR? Kay Jobert Socaldito?

    BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

  33. mas FLOP daw ang Machete sa iDOL? BOBO talaga tong mga kapamilya. Well kasi naman hindi ramdam na umere pala ang show na yun. Record breaking pa sya sa IDOL diba Bianong Bulag? mag bulag bulagan daw ba ang mga kapamillya?

    BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!

  34. 460

    BOBO! Eh di sana sinabi na rin ng KANTAR na panalo ang GREEN ROSE. BULAG ka ba para hindi mo makita na number 1 ang The Baker King sa mega, metro at National?

  35. sana my part 3 ang Imortal // February 22, 2011 at 8:31 pm //

    super ang ganda ng Imortal Omg .

    May part 3 pa kaya?

    sana Pls abs-cbn .

    ang ganda talaga the best .

  36. ABS no. 1 kuno world wide…ilusyonadang kapams! FOX ang number. 1 world wide!

  37. team deok man // February 22, 2011 at 8:24 pm //

    wala pa ring tatalo ke queen seon deok! dapat ang line up ng GMA…jumong! Jewel in the Palace! Queen Seon Deok at The Baker King! Cgurado lubog ang kabila…ahaha…GMA cge na kasi…

  38. tama!!! ibalik na lng c jan guem at jumong…

  39. dapat mas nilalawakan ang scope ng mga surveys na yan kasi 2,000 lang naman na households isinusurvey nyan, ang advertisers dapat may ibang way para tingnan kung ano talaga ang mga palabas na inaabangan. nihindi nga tayo nasusurvey ng mga yan eh haha

  40. KAPUS-SO INDENIAL! // February 22, 2011 at 7:04 pm //

    BLEEEHHHHHHHHHHH!

  41. KAHIT ALAM NA NG MGA KAPUSAK NA #1 ANG ABS ..TODO DEFEND PA RIN SA GMA...ANO TAWAG JAN?....E2NG C LONG KAHIT DI NGA NAGHIHIT ANG BAKER KING AS #1 SA Kantar NAGPUPUMILIT PA RIN!... // February 22, 2011 at 6:59 pm //

    MGA KAPUSAK NA TODO DEFEND ating kilalanin:

    1.) LONG
    2.) KAPAMILYAKAPUSO
    3.) EpALYUCKY – 42nately naglaho
    4.) RICSKY

    MGA TIPYCAL NA KAPUS-SO NA NAGNMAMALINIS, TODO DEFEND, INDENIAL, SELF- CONVINCING FACTOR LANG ANG ALAM, NAGPUPUMILIT NA BAKER KING DAW #1 SA KANTAR…WEEEH?..KAHIT HALATANG #1 N ANG ABS SA MEGAMANLA…PALUSOT NILA..3 SHOWS LANG DAW NAGSAYA NA DAW TAYO MGA KAPAMILYA AT HAHAYAAN NALANG DAW TAYO NG MGA KAPUS-SO NA MAG.SAYA NANG KONTI KC FIRST TIME PA DAW TAYONG NAG.#1…WAT?…BULAG.100X

  42. I flop you pare flop na flop. IMORTAL winner na winner // February 22, 2011 at 6:50 pm //

    IMORTAL patuloy ang pamamayagpag, super ganda parin lalung tumatagal lalung sumasarap para bang alak. IMORTAL iba ka namumukod ka sa lahat na mga pinagpala. Walang kapantay ang IMORTAL the best ever teleserye made in the history of the philippines excellent, superb, for short IMORTAL is better than best ganyan ang IMORTAL.

  43. go abs
    no. 1!!!!!!!
    gma talo!!!!!!!!!…………

  44. Angel Locsin the most beautiful // February 22, 2011 at 6:41 pm //

    Kahit anong gawing paninira ng mga baliw na haters na yan, Number one pa rin ang Imortal bleeeeeeh….

  45. Parang ang lame ng acting ng mga stars ng GMA,kahit si Regine parang walang ka dating dating,mas gusto ko pang ibalik nalang nila yung Jewel in the Palace at Jumong,mas gusto ko pang panoorin.bakit nga pala sobrang nipis ng upper lip ni Ding dong at masyadong dilat ang mga mata nya.

  46. alex g - gma, oh ayan, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na kayo. Forever TALUNAN tlga gma! // February 22, 2011 at 6:24 pm //

    abs talents are equipped with superb acting skills…

  47. imortal da best talaga..

  48. alex g - gma, oh ayan, sinisingil na kayo ng KARMA. Wala kasing ibang ginawa kundi ang "Desperate Self-Proclaim Publicity" & Ratings Manipulation". Mapa Ads, Awards o Movies, isinusuka na kayo. Forever TALUNAN tlga gma! // February 22, 2011 at 6:19 pm //

    sina welma at gozon, nag disguise para makapasok sa asap, nanood daw.

  49. Imortal Panalo // February 22, 2011 at 6:18 pm //

    Napako daw sa 26 ang ratings ng Imortal ulol. alam mo manang na gabi na pinapalabas ang Imortal at kahit gabi na mataas pa rin ang rating at Tinalo ang I hurt Pare ng GMEWWWWWW na super pangit at baduy. dapat tsugihin na yan plus Machete at Dwarfina dahil bagsak sa tatlong Kapamilya shows. di ba kakahiya yan?

  50. @ ynna
    my tama ka!!!!!!!!!

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